While these popular potions may play a helpful supporting role for some of us, they’re not a magic fast-track to perfect health. The most reliable immune boosters remain decidedly unglamorous and non-negotiable – good sleep, proper hydration, regular movement and a balanced diet.
From Bear Grylls’ lemon gummies and Beckham’s breakfast wellness drink to elderberry liquid drops and Elle Macpherson’s multivitamin, here are ten immune-boosting supplements currently dominating the wellness socials.
IM8 Health
Daily Ultimate Essentials: All-in-One Supplement, from £89
Of course Beckham can make taking vitamins look cool. The same guy who sold us hair gel, watches and underwear is now selling us gut health and immunity with science backed nutrition. If you want your whole immune system sorted before breakfast, look to IM8, one of the fastest growing new supplements brands co-founded by David Beckham. One scoop of the all-in-one daily wellness drink includes 16 supplements, prebiotics, probiotics and postbiotics supporting gut health and immune function.
DIRTEA
Immunity Gummies, £21
Depending on who you follow online, you may have come across DIRTEA which brazenly taps into the modern wellness appetite for natural, holistic routines. Social media followers, including investor Bear Grylls, often post viral videos using the mushroom-packed blends, be it as cacao, matcha or gummy form. Particularly potent, these zesty lemon-flavoured Immunity Gummies contain Chaga mushroom extract, vitamin C, and zinc to support immunity, energy and calm.
Balance Coffee
Chaga Elixir, £31.49
Rightly or wrongly, the internet loves Chaga and Lion’s Mane crediting these mushrooms for immunity, stress relief and mental clarity. One quick scroll reveals people dropping liquid tinctures containing mushroom extract into coffee and adding mushroom powders into smoothies or soups. One pipette daily of liquid Chaga delivers a concentrated dose of these functional mushrooms designed to bolster immune support. Elixirs dissolve smoothly, avoiding the clumps of powders.
Moju Drinks
Ginger Shots, 4 x 420ml Bottles, £27.80
Trying to ward off a bug? Fiery ginger shots are currently a social-media favourite, often touted for immune-boosting and anti-inflammatory properties. While these concentrated juice tonics provide a short-lived zing, there are easier ways to support immunity. That said, their convenience and sharp flavour keep them trending online.
Wild Nutrition
Berry Flavoured Vitamin D Gummies, £20
Right now, TikTok is awash with elderberry gummy recipes. Trusted health brand Wild Nutrition offers readymade food-grown, nutrient-rich alternatives. Packed with vitamin C, antioxidants and gut-healing gelatin, these sweet grab-and-go gummies make a convenient immune-support option.
Wild Nutrition
KSM-66 Ashwagandha Plus, £26
Ashwagandha sounds like a yoga move, but it’s actually a little-known ancient Ayurvedic herb that might help regulate your immune system and ward off illness. Social media loves this trendy herb, also featured in Gwyneth Paltrow’s Goop immune boosting supplements range. Wild Nutrition’s formula combines KSM-66 Ashwagandha with magnesium for a high-strength, modern take on a traditional adaptogen.
Cult Beauty
Welleco The Immune Elixir, £29
If you’ve ever wondered what keeps supermodels feeling their best, inside and out, you’re in the right place. Co-founded by Elle Macpherson, WelleCo offers a plant-based, drinkable multivitamin designed to support immunity, energy and wellness. Social media reels, unboxing videos and frequent posts fuel its buzz culture online.
GP Nutrition
Everyday Me, £27.50
If you’re only going to take one supplement, make it a good quality multivitamin. GP Nutrition’s multivitamin covers all bases, with vitamins C, D, A, B6, B12, selenium, zinc, copper, iron and more to bolster immunity. Powerful antioxidants bring extra protection and nourishes dry skin, thinning hair and brittle nails – all areas that take quite a battering during seasonal shifts and stressful periods.
Planet Organic
Mary Ruth’s Elderberry Drops, £18.90
Something of a magical elixir on socials, elderberries are touted for antioxidant, antiviral and anti-inflammatory properties able to fight off colds, boost immune systems, regulate blood sugar levels and ease headaches. Unlike many formulas that are filled with additives and added sugars, Mary Ruth’s organic elderberry liquid drops are pure and potent.
Leapfrog
IMMUNE, £34.99
Feeling under the weather? Or exposed to the viruses of others? Leapfrog’s chewable lactoferrin tablets focus on a lesser-known, science-backed immune protein rather than just vitamins or herbs. Widely credited with shortening the duration of illness, or preventing a bug entirely, the brand has earned a devoted online following. It’s only downside is that demand often outstrips supply, with this Immune chewable selling out frequently. Hence, its nickname ‘gold dust’. Get it when you can.
AG1
Greens Powder Supplement
The hashtag #greenspowder has racked up millions of TikTok views from people chasing simple, daily boosts to their energy and immunity. AG1 - formerly Athletic Greens - has attracted high profile fans including Dr Rangan Chatterjee, Lewis Hamilton, Hugh Jackman and Cindy Crawford. While some critics may wince at its price, the wildly popular all-in-one formula designed to support gut health, immunity and energy support keeps it a social media favourite.
