Her striking makeup looks, avant-garde fashion and very own jewellery brand, Karen & Rita, have won her an audience of almost four million across multiple social media platforms. Here, she tells us what makes for a life well-lived.

Where do you call home?

I’m a New York girl at heart. Although I was born in Boston, Massachusetts, I have lived in New York since I was five years old. I’ve never felt more at home or alive anywhere else. Being raised in New York has totally changed my outlook on life and I’m grateful for that.

New York City

What was the last item of clothing you bought?

A sweater from Zara, who have brought out some of the best sweaters lately. They’re so comfy and unique.

What’s for dinner tonight?

Today has been such a hectic day, so I am treating myself to a takeaway! My top choice when I need a little pick me up is French fries with a Caramel Frappe as a sweet treat.

What is your favourite hotel in the world?

I have a few that I absolutely love around the world, but my most preferred must be The Plaza Hotel in NYC. It’s so luxurious and it’s the perfect spot, as it’s in the heart of the city and you’re near everything.

Which beauty product couldn’t you do without?

As of right now, it’s lip gloss. Lip gloss has actually always been my favourite part of my makeup bag, but sometimes I have these moments where I obsess over it more than normal and, right now, I’m in that moment. There’s nothing like the ones from Rihanna’s Fenty Beauty.

What are you currently binge-watching?

I watch TV when I feel like I need to switch off. Real Housewives is the one show that really helps me to do so.

Describe your favourite piece of jewellery.

It’ll have to be from Karen and Rita, of course! Karen and Rita is my own brand, I’ve curated it out of my exact style and it has everything I’d wear on a daily basis.

Which famous female do you most admire?

I’d have to say Nicki Minaj (@nickiminaj). What I admire the most is her ability always to reinvent herself and stay on top of her own neck, which is so inspiring. She never lets anyone get her down.

Date night in or date night out?

Date night in. In the last few years, I’ve become a homebody and I love snuggling up on the couch with my honey, watching a show or the latest movies.

Which perfume are you wearing?

I’m wearing my signature scent, Weekend by Burberry. It’s floral, fruity and powdery at the same time and I love that I can smell different notes throughout the day.