Monogramming is having a moment. Whether it’s a nostalgic nod to days of yore, a way of ensuring that things stand out in mass-produced world or just an inexplicable social media trend, everybody is slapping initials onto anything they can – from water bottles to suitcases. Here are the brands who do it best.

Hero image: WNU

Initially London





Initially London is a bespoke embroidery studio that specialises in monogramming for luggage, accessories and gifts, allowing customers to choose from over 50 font styles and thread colours. They also offer a BYO service so you can have your own items monogrammed. Each order is created in their west London studio and sustainable practices are key. Shop the collection.


Volga Linen





Founded in 1995, Volga Linen is a chic British brand that sells heirloom-quality linen textiles and fabrics by the metre, with strong roots in traditional Eastern European linen production. They offer a full monogramming service to personalise their napkins, towels and pillows with initials, names and dates. Woven by skilled artisans using heritage finishes, each Volga Linen piece is designed to last. Shop the collection.


Marloe London





Super stylish accessory brand Marloe London focuses on all the things you need for family life, including overnight bags, zippable pouches, baby blankets, beach totes, caps and more. Every product is offered with monogramming and gift wrapping as standard, making them ideal for personalised gifting. Shop the collection.


Smythson





These guys have been gold-stamping their leather goods since before we were all born. They are the pioneers and, as such, they do it beautifully. Whatever you choose, be it a diary, notebook, chess roll, cardholder or jewellery box, will look smart as can be with your choice of lettering, motif or nickname hand-stamped onto it. Shop the collection.


Not Another Bill





Not Another Bill is a very cool London-based lifestyle brand selling a cornucopia of things you want for yourself and things you want to give others. Most of their wares – including phone accessories, travel goods, stationary, toys and homewares – can be personalised using a variety of techniques like hot foil, engraving, embroidery and printing. The team does the personalisation by hand in their London studios, emphasising craftsmanship and care. Shop the collection.


WNU (With Nothing Underneath)


Monogram Wnu

This elegant British womenswear label specialises in timeless shirts, as well as tailoring and knitwear, all designed with a pared-back aesthetic. Founded in 2017, WNU offers an embroidery monogramming service for their shirts (excluding certain styles), providing thread colour and placement options to personalise each piece. We love WNU for its sustainability, ethical sourcing and generally considered approach to fashion. Shop the collection.