There’s something gloriously ritualistic about packing a beach bag: the click of a new SPF bottle (and oh! The smell!), the rustle of a half-read paperback, the satisfying thud of a rolled-up towel. Whether you’re bound for the Amalfi Coast or simply staking your claim on the British seaside, a well-stocked beach bag is summer’s unsung hero. From the failsafe beauty staples that won’t melt in the sun to chic sunglasses, we’ve edited down the smartest, most stylish must-haves for seaside days done right. All that’s left? Finding the perfect spot in the sun. Or shade.