The solution isn’t to opt out, but, simply, to buy better Valentine’s gifts. This year, the best edible Valentine gifts feel clearly chosen rather than grabbed in a last-minute panic on the way home. Think bespoke chocolate portraits from highly rated Etsy artists, photo-printed macarons from Mademoiselle Macaron, aphrodisiac chocolates from Forplay or Cutter and Squidge deliveries of cheesy Valentine’s hampers. For those less inclined towards sugar or anything heart-shaped, Mr Filbert’s boxes of nuts, biltong and olives will raise a wry smile.
A Valentine’s gift showing humour and a little advance thought may well be the most romantic of all. To help you shop well, we’ve curated an edit of edible Valentine’s gifts that are as pleasing to give as they are to receive.