Receiving and giving flowers is universally a wonderful act of thoughtfulness – and no time more so than Valentine’s, whether you’re giving to a grand amour or showing appreciation to your best friend. Who doesn’t feel warm and fuzzy when an unexpected bunch appears like magic? However, it can be a jungle out there when it comes to choosing online florists. You don’t want to get caught out giving supermarket-standard flowers, but equally you don’t want to get ripped off either. Read on to discover how Tom Ford sends his flowers, select some excellent letterbox blooms and unveil Vanity Fair’s favourite flower website.

Bloom & Wild

The Suzanne

First up, we must mention Bloom & Wild Flowers, the through-the-letterbox flower website that re-imagined flower gifting. In the eyes of Bloom & Wild Flowers, there is no reason the recipient needs to answer the door to receive a bunch of flowers. Plus, it takes just a few clicks to place an order too. Their bouquets are packed by hand, with protective netting on larger flowers and flat-packed in a cardboard box, making receiving flowers as easy as receiving a letter. Are we gushing? Yes, we still are. No wonder they are a previous GWG Award winner.

Valentine’s Pick: You cannot go wrong with The Suzanne, £37, pictured.



Big hitters have been supporting Flowerbx from the offset. Tom Ford sends his flowers using the London-based floral subscription service, which has also been spotted in Vogue, Vanity Fair, Grazia, Elle Décor and the FT. What makes Flowerbx different? This London company offers a subscription service selling flowers direct from the auctions in Holland. Their USP is delivering single variety bunches only, and straight from the auctions in Holland. They state quite clearly, ‘We are not florists. We are cut flower specialists.’ Good enough for Ford, good enough for us.

Valentine’s Pick: We adore the Siren Pink Double Tulips, £55, pictured.

The Real Flower Company

Romantic Juliet Hat Box Arrangement

You'll find stunning bouquets that pop with colour at this most English of florists, with flowers, herbs and foliage grown on its own English and Fairtrade sustainable farms. Founded in 1995 by Rosebie Morton, the company was one of the first to sell natural arrangements using wonderfully scented natural roses, flowers and foliage. You can get same day delivery in London and otherwise, it offers nationwide delivery. Take a moment to browse the gifts as well, which include scented candles, fresh rose petals, monthly flower delivery, vases (well worth checking out), florist tools and accessories.

Valentine’s Pick: We would swoon were we to find the Romantic Juliet Hat Box Arrangement, £105, pictured, on our doorstep.

Freddie’s Flowers
For Ever

Freddie's Flowers was created by Freddie Garland whose parents ran a flower shop in Pimlico and who thus grew up surrounded by blooms. After a stint as a vegetable deliveryman for Abel & Cole, Freddie cooked up his business plan: instead of creating a bricks-and-mortar flower shop, he plumped for an online flower website delivering weekly and fortnightly boxes of fresh cut flowers to its subscribers. This service has now expanded, so you can order one-off gifts as well.

Valentine’s Pick: The For ever, £75, pictured, is a beauty, replete with lilies and hypericum.


Pink Clouds

Bloomon is an Amsterdam-based online company that cuts out the middlemen and focuses on both ready to buy and flower subscriptions. It bypasses auctions, wholesalers and stores shortening the supply chain so the flowers you receive last longer. All bloomon products are climate neutral, from grower to front door.

Valentine’s Pick: The Pink Clouds will have your beloved floating on air.

Appleyard London


Another favourite with the coffee table glossies, editors fawn over Appleyard Flowers: Vanity Fair, Tatler, Harper’s Bazaar et al, they’re all suckers for the boutique florist. From luxury roses to scented lilies, Appleyard rates itself as the best flower delivery service in the UK and specialises in hand-tied bouquets. The company offers same day flower delivery for London addresses and, if you order flowers by 3 p.m. on Saturday, they'll be delivered on Sunday across the UK.

Valentine’s Pick: You can’t go wrong with classic: Twelve Red Roses, £29.99, pictured, is an iconic choice.


Beautifully Simple Pink Bouquet

Interflora ‘the world's largest flower delivery network' has been running for over 100 years and prides itself on its personable service. Finding the perfect bunch is simple and quick with search options including flower range, occasion and gift type.

Delivery options are varied: If you place your order between 8 a.m. and 2 p.m. it will be in the intended hands within three hours (Mon-Sat). For next day delivery; order your flowers before 1 p.m. and they can be on your special someone's doorstep by lunchtime the next day. An order tracking service will give you peace of mind wherever your bunch is due to be delivered in UK or abroad.

Valentine’s Pick: The soft hues of the Pink Bouquet, £52, pictured, is the stuff of Valentine’s dreams.

Serenata Flowers


Independent florist Serenata Flowers specialises in free next-day delivery anywhere in the UK, but if you need flowers asap, its partner florists across the British Isles will fulfil your order for just £6.99. Serenata buy direct from growers to ensure that you get the freshest bunches at the very best prices. You can book a timed courier delivery and send flowers before 10.30am or noon (cost of £9.99 and £4.99). We rather like their plant offers – bestsellers include the yellow pot rose and white orchid.

Valentine’s Pick: The Blushing Valentine bouquet, £39.99, pictured, is a divine medley of red and pink roses, red Anemone and white Waxflowers.

Guernsey Flowers

Treasured Memories Bouquet

Established in 2003, these British-grown flowers are handpicked from Guernsey and the Isle of Scilly and delivered with a custom gift message on your chosen day. The company started with a small patch of freesias over twenty years ago, and these are still a specialty. Shop by flower, mixed bouquets and subscriptions.

Valentine’s Pick: If you want to go off-piste from the traditional reds and pinks, try Guernsey Flowers Treasured Memories bouquet, £59.95, pictured, in fresh whites and greens.

Arena Flowers


If you want to send flowers anywhere in the world – from Japan to Western Samoa – simply click on your desired location and choose the bouquet for you. Arena Flowers delivers to over 80 countries worldwide. Their stems are purchased, conditioned and brought to the UK within 18 hours of being cut to give you the freshest possible bouquet.

Tailor-make a bespoke bunch or choose from the variety of pre-made selections available. Add a card, balloons, wine or chocolates to your order and make your loved one's day. The florist offers free next day delivery across most of mainland UK when you order through its app or there is a £4 charge when ordering through the website. Deliveries are carefully packaged with plant food to keep them healthy on the journey.

Valentine’s Pick: Who could possibly resist a bouquet called Sweet devotion, from £45, pictured, on any day of the year, let alone Valentine’s?

Updated February 2024
By Team GWG