The brand is founded by Nicky Dupont, a designer who appears to have built her label around a philosophy of 'buy less, buy better.'
Hand-knitted in England
Every item is hand-knitted in England by experienced artisans, all of whom learnt the craft of knitting from their mothers or grandmothers, through family traditions from an early age.
The brand is particularly noted for its use of styles in rich colours, distinctive patterns, and high-quality yarns and typical items include jumpers and cardigans such as this soft merino and alpaca mix sleeveless knit, inspired by the Ecuadorean Otavalos, with a hearts design on the back.
Trans-seasonal
Rather than chasing trends, Dupont focuses on creating garments that are designed to last across multiple seasons and can be worn as a constant, on top of a more fashion forward dress or shirt.
Tank tops are also a popular piece that balance comfort with elegance.
The designs often lean toward classic silhouettes while incorporating contemporary touches through subtle pattern work .
The label is stocked in a handful of carefully selected boutiques and lifestyle venues in the UK, including POM London, Babington House and Curate.
Made-to-order
One of the most distinctive aspects of the brand is its made-to-order production model. Customers typically wait several weeks for their special and unique garments, as each piece is produced individually after purchase.
It also adds a personal touch as garments can include tags identifying the individual knitter who made them.
