Ambitious revival
Since its takeover, the brand has undergone an ambitious revival. In the demanding world of independent luxury, few brands manage to combine heritage, quality and international development, but it seems the historic French firm founded in 1886 is one of them.
The recent entry of the LVMH Luxury Ventures fund marks a key step in their plans. The investment will enable new international openings, strengthen the team and develop production techniques.
Looking to international clients they also opened a 1,100-square-foot Paris flagship near Avenue Montaigne and the Champs-Élysées which is three times the size of its other stand-alone Paris stores.
Back in 1886, Wilhelm Rüegger began his company by manufacturing the first fine knit underwear for women, which is extremely complex to make. When these products were eventually abandoned for acrylic, the brand opened a second chapter and invented clothes for babies in the 1950s. Thanks to its knowledge of soft and exquisite pieces, Molli was very successful and became “Hermès for babies”.
Women's collection
Now, in addition to the birth collection (0-12 months and its famous “sleep suit” passed on from generation to generation), a collection for women was created in the spirit of Molli that adapts the familiar elements - pure new wool, ribbed and picot finishes and well-considered colours. Designed for women who like timeless, discrete luxury without following every trend.
The range includes obvious essentials such as cardigans, polo and raglan sweatshirt styles with delicate scallop-edge detailing, dresses and pretty accessories including these charming hand embroidered neck scarfs.
