New Beauty Launches We’re Super Excited For This February

It's that time of year when we're craving a reset. The festive season is a distant memory, January's resolutions have, ahem, faded, and February stretches ahead with its promise of tentative spring. Enter: the beauty launches that will bridge the gap between winter's last gasp and the first hints of renewal. This month's new arrivals are all about effortless enhancement; think lip colours that feel like balm, serums that deliver visible results, and textures that work with your skin, not against it. Here are nine February launches I’ve hand-picked to inject some much-needed energy into your February beauty routine.

Merit

Signature Lip Blush in Kitten Heel, £25


‘Comfort colour’ is the term Merit coined to describe their new lip launch and it nails it. Expect lightweight, blurring, matte coverage, with a buildable balm-like feel. Brilliantly, it has sesame-based actives to boost hydration – this isn’t the drying, matte lipstick of old. Merit have created the next-gen.

Lisa Eldridge

Liquid Silk Eyeshadow in Silvia, £26


I love the ease of this ‘liquid to powder’ matte liquid eyeshadow from MUA doyenne, Lisa Eldridge. With built-in applicator, one sweep of this lid-smoothing mushroom-taupe makes you feel ‘done’ with zero effort.

Gisou

Honey Glaze Collagen Therapy Lip Mask, £24


Okay, the mini beehive pot may have won us over on cute-factor alone, but inside the collagen rich, honey scented lip mask got us truly hooked. The perfect combatant for winter lip chapping to apply overnight for a deep treatment.

Jo Malone London

Amber Labdanum, £164


Jo Malone’s new rich, elegant fragrance is perfect for this time of year – still warm and smoky for wintry days, thanks to the labdanum and amber, but with a bitter orange accord for a zesty opening bite. Inspired by the Spanish city of Granada, it balances warmth with a hint of sharpness to perfection.

Lancome

The Curl Goddess, £28


The latest entry to Lancome’s mascara arsenal, The Curl Goddess fans and lifts, with a natural, fulsome fan-like curve. Plus it has some serious flake-free staying power – surely the holy grail when it comes to mascara.

Jones Road Beauty

Body Collection, prices vary


When Bobbi Brown adds to her Jones Road canon you know it’s going to be singular and superlative, whether it’s The Mascara or the viral Miracle Balm. Now she’s venturing into body care, and each product is as functional as it is ‘no-nonsense’ and effective. The body oil is a personal favourite for February, delivering sheeny limbs without excessive grease, or too overpowering a scent that is going to compete with my perfume. Brava Bobbi.

Laneige

Water Bank Aqua Facial, £33


All hail this new serum from my lip mask fave, Laneige. This newbie from the K-Beauty brand delivers serious hydration and retexturing too to get you one step closer to the Holy Grail: glass-like skin.

Ilia

Overglaze Hydrating Lip Gloss, £26


Zero stickiness, twelve shades and super-hydrating seaweed extracts – these sheer washes of colour plump and add just enough enlivening colour without feeling too done. The perfect February pep up our complexions need.

Medik8

Niacinamide Peptides, £49


A powerhouse combo from Medik8, which never messes around when it comes to formulation. Niacinamide is great for skin smoothing and reducing visible pores, while the peptides will work to smooth and renew. There’s zinc to reduce excess oil and hyaluronic acid to hydrate, too. A great high-impact serum to layer into your daily skincare routine for spring.