From powerhouse, doctor-formulated skincare to cult-worthy makeup, October’s beauty launches deliver a blend of innovation, indulgence and instant gratification. The bright new things in the beauty aisle, there’s plenty to get excited about. Whether it’s a vitamin-rich serum that rewrites the rules on brightening, a cleansing balm that melts away the day, or a lipstick dressed in Tom Ford’s signature glamour, this month’s arrivals are worth the shelf space in your bathroom, trust us.
Here’s what’s new, noteworthy and destined for cult status.

CeraVe


Makeup Removing Cleanser Balm, £10.85
CeraVe Makeup Removing Cleansing Balm 36g

Affordable, effective and as gentle as it is hardworking, CeraVe’s new balm harnesses the brand’s famous blend of ceramides and fatty acids to melt away even waterproof makeup without stripping the skin. It transforms from a silky balm into a soft oil, leaving skin clean, hydrated and calm — an everyday essential that feels far more luxurious than its price tag.


Tom Ford


Black Orchid Collection Lipsticks, £50
Tom Ford Black Orchid Collection Lip Colour, Runway Rose Copy

The cult fragrance gets the lipstick treatment, with Tom Ford’s Black Orchid Collection translating the scent’s sensual mood into richly pigmented hues. Housed in sleek black-and-gold bullets, these lipsticks deliver deep, flattering colour in a single swipe (we love Runway Rose) - the perfect finishing touch for your autumnal looks.


Vieve


Eye Wand in Smoke, £25
Vieve Eye Wand

Jamie Genevieve’s best-selling Eye Wand gets a sultry new shade, Smoke – a soft, smudgy grey-brown that brings effortless definition to eyes. The creamy, blendable formula glides on easily, then sets to a budge-proof finish, making it the ideal shortcut to a lived-in, undone look.


Gisou


Lip Oil Trio, £65
Glazed Lips Trio

Inspired by founder Negin Mirsalehi’s honey heritage, Gisou’s glazed Lip Oil Trio offers three high-shine, non-sticky finishes that nourish as they gloss, in new gourmand scents including vanilla glaze, sticky toffee and milky mocha. Enriched with Mirsalehi honey, the oils hydrate lips while delivering that coveted mirror-like sheen — perfect for on-the-go hydration and touch-ups.


Augustinus Bader


The Vitamin C Serum, £290
Augustinus Bader The Vitamin C SerumAugustinus Bader The Vitamin C Serum

A high-performance addition to the brand’s coveted line, this serum delivers a potent, stabilised form of vitamin C to target dullness, pigmentation and loss of firmness. Backed by Professor Bader’s signature TFC8® technology, it enhances skin renewal for a visibly brighter, more resilient complexion.


Davines


Beautiful Things Restoring Leave-In Mask, £38
Beautiful Things Restoring Leave-in Mask

Davines channels Italian haircare artistry into this lightweight, leave-in treatment that restores softness and shine without weighing hair down. Infused with natural antioxidants and nourishing botanicals, it repairs damage caused by heat and sun exposure — an ideal post-summer rescue.


Dermalogica


Neurotouch Symmetry Serum, £139
Neurotouch Symmetry Serum, 30ml Copy

Dermalogica’s NeuroTouch technology works with the skin’s natural communication network to promote balance and even tone. Packed with peptides and brightening actives, this serum helps calm stressed complexions while enhancing overall luminosity and firmness.


Aesop


Above Us Steorra, £145
Above Us Steorra Eau De Parfum

A poetic new scent from Aesop, Above Us Steorra captures the quiet intensity of a clear night sky. With notes of frankincense, hay, iris and mimosa, it’s both ethereal and grounded - a fragrance that lingers delicately into the evening…


Milk Makeup


Kush Big Hit Volumising Mascara, £29.50
Milk Makeup Kush Big Hit Volumizing Mascara

An upgraded version of Milk’s cult Kush mascara, this volumising formula delivers dramatic lift and definition with one sweep. Hemp-derived seed oil conditions lashes while new bristle technology fans, thickens and coats evenly for bold, buildable volume without clumping.