October brings the annual reminder: there are more ways than one to be beautiful. Breast Cancer Awareness Month doesn’t just mean pink ribbon pins and fundraising walks. It’s also when beauty brands lean in with limited-edition products, themed packaging and commitments to donate proceeds. This year, several names are stepping up with pink-wrapped versions of bestsellers, with a percentage of sales going to a range of cancer-supporting charities.

The Estée Lauder Companies’ Breast Cancer Campaign was a leader in the beauty-backed charity field. Founded in 1992, it remains one of the most enduring global efforts. Its ‘Pink Ribbon Products’ have become synonymous with the awareness campaign, with a percentage of each purchase going to further awareness, research or patient support.

Here are the seven products to know and support this October:

Estée Lauder


Advanced Night Repair Limited Edition Pink Ribbon Serum, £89
Pink Ribbon Advanced Night Repair Serum

Estee Lauder’s iconic overnight serum gets a pink makeover every October, with 20% of sales from every limited-edition baby pink bottle donated to their eponymous Breast Cancer Campaign.


Philip Kingsley


No Scent No Colour Supersize Duo, £142
No Scent No Colour Supersize Duo Copy

Philip Kingsley’s No Scent, No Colour range was originally formulated for Philip Kingsley's wife Joan Kingsley whilst she was undergoing chemotherapy for breast cancer. For every 250ml shampoo or 200ml conditioner sold, Philip Kingsley donates 50p to Look Good, Feel Better, a charity dedicated to improving the emotional wellbeing and self-confidence of those undergoing cancer treatments.


Bobbi Brown


Proud to Be Pink Lip Duo, £38
Bobbi Brown BCC Proud To Be Pink Set

The limited-edition duo combines the nourishment of a balm with the shine of a gloss thanks to it’s nutrient rich formula, with each sale helping to support the Breast Cancer Research Foundation.


Flamingo Candles


You’ve Got This Candle, £16
Pink Ribbon You

Scented with Flamingo’s exclusive Pink Ribbon fragrance - a sweet cranberry scent with top notes of summer strawberry, sun ripened raspberry, citrus orange with sweet honey, rose and vanilla. Their ‘You’ve Got This’ candle donates 20% of sales to The Pink Ribbon Foundation with every purchase.


Mama Mio


Tummy Rub Butter, £18
Mama Mio Limited Edition Pink Tummy Rub Butter 120ml

The luxurious, nourishing tummy rub butter from maternity body care brand, Mama Mio comes in a limited edition pink tub for October, donating a percentage of sales to breast cancer awareness charity, CoppaFeel.


GHD


Gold Hair Straighteners, £179
Ghd Gold Hair Straightener – Pink Charity Edition

Since 2022, GHD have created limited-edition orchid pink hair stylers, to support breast cancer awareness charities. With gentler, snag-free styling, they’re perfect for those undergoing, or recovering from chemo treatment.


Beauty Blender


Beauty Blender – Rosie, £17
Beautyblender - Rosie Copy

One pound from the sale of every pink-hued beauty blender will go to supporting Breast Cancer Awareness. The perfect kit for flawless base application that does good as it helps you look good.