With search interest in 'face yoga' surging by 87% in the past quarter, and 862,000 searches recorded in the last month alone, it seems there is more to face yoga than pulling funny faces.

In fact, the targeted facial movements, massage techniques and stretches have been shown to tone facial muscles, boost circulation and release tension – think of it as a gym session for your complexion, with no kit required. Unlike one-off, expensive facial treatments, the growing appeal of face yoga is down to its low-cost, accessible nature, as well as the visible benefits, when practiced regularly. Rather than a 'surface effect', face yoga is boosting the strength and scaffolding that your skin in built on, from within.



The key word in all of this, however, is consistency. Doing it once or twice will not produce much change; daily or regular practice is what supports real results. Tempted to give it a try? Here's a simple, beginner's routine - plus an edit of facial oils which will give your routine a boost, and the slippage you need for a proper workout.

A Beginner's Facial Yoga Routine





Start with clean, slightly damp skin and warm two to three drops of your chosen face oil between your palms before pressing gently into the skin. This reduces friction and allows movements to glide rather than drag; particularly important around the delicate eye area, where pressure should be minimal.

Begin at the neck and décolleté, sweeping upward strokes from collarbone to jaw. Move to the jawline: press fingertips firmly along the jawbone and release, working from chin to ear. For the cheeks, press flat fingers to the cheekbones and smile — hold for five seconds and release. To address the forehead, place both palms flat and gently smooth upward, then out towards the temples. Finish with a few moments of gentle 'effleurage', long, sweeping strokes across the whole face, to encourage lymphatic drainage and bring the routine to a close.

Spend a minimum of ten minutes for meaningful results, and aim to practise at least four times a week. While some face yoga advice online champions aggressive techniques, experts warn that excessive stretching and harsh dragging can do more harm than good. Gentle, controlled movements are the hallmark of an effective practice.

The Golden Rule



Never practise on dry skin. A good face oil is non-negotiable: it provides the slip your hands need to move freely, prevents inflammation, and delivers active skincare benefits at the same time. Here are five of the best.

5 Face Oils To Try With Your Facial Yoga Practice



Pai Skincare


Rosehip BioRegenerate™ Rejuvenating Overnight Face Oil, £34
Pai Skincare Rosehip Bioregenerate™ Rejuvenating Overnight Face Oil 30ml

The gold standard in rosehip oils, with high concentrations of omegas 3, 6, 7 and 9, plus antioxidant carotenoids that help to repair, condition and promote an even skin tone.

Kiehl's


Midnight Recovery Concentrate, £50
Kiehl

This passionflower-infused formula works with the skin's nocturnal repair process, smoothing and nourishing overnight. Great for evening facial yoga routines, with a subtle lavender scent to help you relax as it gets to work.

Drunk Elephant


Virgin Marula Luxury Facial Oil, £36
Drunk Elephant Virgin Marula Luxury Facial Oil 15ml Copy

Pure, single-ingredient and utterly brilliant for those who prefer their skincare unfussy. This nutrient dense marula oil - high in antioxidants, vitamin E and omegas 6 and 9 - moisturises, rejuvenates and naturally soothes redness.

The Ordinary


100% Plant-Derived Squalane, £9
The Ordinary 100% Plant-Derived Squalane 30ml Copy

Squalane is an exceptional hydrator that prevents ongoing moisture loss and softens even the driest of complexions. Lightweight and non-comedogenic, it provides just enough slip for facial massage without any heaviness.

Sunday Riley


C.E.O. Glow Vitamin C + Turmeric Face Oil, £68
Sunday Riley C.E.O. Glow Vitamin C + Turmeric Face Oil 35ml Copy

This superfood-rich oil combines oil-soluble vitamin C with golden turmeric, evening primrose and jojoba, for antioxidant protection, even skin tone and a boost of radiance.

FAQs: Face Yoga

Does face yoga actually work?
With consistent practice, it can help improve muscle tone, circulation and overall facial tension. Results tend to be subtle and cumulative rather than instant– think fresher, more lifted rather than dramatically altered.
How long before you see results?
Most people notice a difference after 3–4 weeks of regular practice (at least four times a week). Like any form of exercise, consistency matters far more than intensity.
Can face yoga cause wrinkles?
Done incorrectly – especially with aggressive pulling or dragging – it can. The key is controlled, gentle movements with plenty of slip from a facial oil.
Is it better to do face yoga in the morning or evening?
Either works. Morning sessions can reduce puffiness and wake up the skin; evening routines are ideal for releasing tension and pairing with nourishing oils.
Do you need products to do face yoga?
Technically no, but in practice, yes. A good facial oil is essential to prevent friction and support the skin barrier while allowing movements to glide properly.