The competition in this year's Awards was very strong and as ever, it's a difficult job selecting those entries that go through to the shortlist and then ultimately to the category winners' stage.

These websites may not have made it onto the shortlist for 2021's Awards but nontheless, they are definitely worth a detour and we hope, they will enter our 2022 Awards.


Leo Trippi
As World’s Best Ski Travel Agent and a recognised Condé Nast Travel Specialist, Leo Trippi helps its clients find the most luxurious ski holidays

Minthis Resort
Minthis offers everything expected of a luxury resort, set among the ancient olive groves, fragrant orchards and undulating hills of the wine producing region of Pafos. This is not your typical hotel accomodation, but rather a more authentic, immersive and personal resort experience.


Auree Jewellery
After working in the jewellery industry for 10 years, Amelia Bainbridge saw a gap in the market for jewellery that was both beautiful and affordable – and thus Auree was born in 2014. What began as a small start-up around a kitchen table in South West London has quickly turned into a successful jewellery company.

British jewellery brand.

Dinny Hall
From sketch to store, Dinny is personally involved in every one of her pieces. It's this hands-on approach that has made Dinny Hall a recognisable jewellery name around the world, synonymous with British style and quality.

Hill & Friends
Handbags and accessories that make you smile.

Mac Eyewear
MAC Eyewear, distributing stunning collections from leading European designers and manufacturers to independent opticians across the UK & Ireland, including Prue Leith's collection.

Me & Em
As founder, Clare says, 'intelligent style for intelligent women, now and forever.'

Mimi Baldwin
Fine jewellery.


With an ever-expanding range of soft washed linen and cotton bed linen, cushions, bedspreads and throws, ALSO Home's range builds on its successful designs season after season.

Audenza is an award winning online homeware boutique; created to add edge, style and interest to the homes of interesting people. Selling a fabulously quirky selection of homewares which ooze character and scream fearless style. Think iconic, bold and statement furniture, accented with eclectic, unique and ever so slightly eccentric home accessories.

Decoralist curates interior collections that enhance your unique style from a variety of artists and designers from around the world for you to discover in one place.

Pooky is all about beautiful, decorative lighting. Lights that look as though they cost a fortune, but don’t.

The Sette
Table and kitchenware that is relaxed and optimistic. Essential items with unique flavour — colourful cutlery, printed linens, scalloped-edge plates.

Montes & Clark
M&C works with crafts people and crafts communities to bring beautiful and unusual pieces to its customers. Colour and quality of craftsmanship is at the heart of everything that it does.

Fenwick & Tilbrook
Independently owned & family run Norfolk brand of truly high-quality paint. Paint is made to order in a huge spectrum of beautiful, deep, pigment-rich colours and has exceptional qualities in terms of ease of application, coverage and durability.

Collection designed in house. Company works with expert artisans around the world who use classic textile techniques to bring our designs to life and the colours of the world to your home.

Roome London
All furniture is made to order in Norfolk, where highly skilled artisans apply time-honoured techniques to create functional pieces of art.


Air Physiotherapy
Focus on helping those with breathing issues, where breathing properly can be a vital component of your health, well-being, and your ability to be active and enjoy life.

By Sarah London
Sarah's expertly-formulated blends, focused on nurturing the skin's essential microbiome, restored her sister's complexion, whilst she was receiving treatment for leukaemia aged 23, and today, those very same formulations have won countless awards.

Ela Life
Range of wellness, skincare, aromatherapy and candles. Made from five beautiful 100% essential oil blends and natural, botanically derived ingredients, our products are made using recyclable, reusable or recycled packaging.

Tangle Teezer
A series of new inventions in detangling as well as blow-drying and styling have followed since the first hairbrush.

Health & Her
Practical expert advice and handpicked products for women experiencing perimenopause and menopause. There is an app too.

Ameila Freer
Amelia Freer (FdSc, Dip ION) is one of the UK’s leading Nutritional Therapists and healthy eating experts. She is also an internationally bestselling author with her fourth book, Simply Good For You, receving rave reviews.

The Bramley range was created for the bathrooms for use in a pub the couple own, The Beckford Arms, in Wiltshire. Chloe wanted to create something that would really enhance the guests’ stay and capture the essence of the beautiful countryside.

The brand seeks out the best independent brands to share on its curated website, supporting creativity, independent business and entrepreneurship.

Liz O'Riordan
Speaker, author, storyteller and host of podcast, Don't Ignore The Elephant.


Host Unsual
Hand-picked directory featuring the most unusual and exciting holiday accommodation in the UK and worldwide.

Turquoise Holidays
A luxury travel agent and tour operator but not just for luxury's sake. Space, privacy and style matters too.

Six Senses
Reconnect and reinvigorate your senses in places of incredible natural beauty, with meaningful experiences, empathetic hospitality and pioneering wellness woven into the fabric of every Six Senses hotel.

Where rugged luxury meets unregulated freedom. A place to connect with something larger than oneself. A haven for the adventurer, for the wanderer. The endlessly passionate and curious. Arrive with an open heart and leave changed forever. This is a vacation with a purpose.


Cambridge Distillery
Cambridge Distillery works on the principle that no two botanicals are identical and as such, they need to be treated individually. To achieve this, they developed a unique novo-dimensional distillation matrix in which temperature, timing and pressure are just three of the nine variables that they use to tailor the treatment of each botanical. This means they can distill the freshest and most delicate botanicals and achieve a level of precision vastly beyond that of traditional distillation.

Anna Jones
Anna Jones is a cook, writer, the voice of modern vegetarian cooking and the author of the bestselling A Modern Way to Eat, A Modern Way to Cook, The Modern Cook’s Year, and most recently, One. Anna believes that vegetables should be put at the centre of every table, and is led by the joy of food and its ability to affect change in our daily lives.

Range of beer that's brewed on site in Windsor.


Established in 2006, Aspiga is a responsible fashion brand that continues to lead the way in sustainable and ethical fashion - putting people and our planet first. It partners with artisans and suppliers, primarily in Kenya and India, to create contemporary and stylish clothing collections for women and men using natural, organic and sustainable materials.

Eco friendly products that are ethical, organic and reusable.

Stripe & Stare
Claiming to be the comfiest, softest knickers in the world, made from pioneering material made from wood pulp. Not a piece of plastic in sight. Biodegrades once you’re finished with it (did you know, only 3% of underwear is biodegradable?) and S&S plants a tree with every order.

Dilli Grey
Dilli Grey is a London based, independent ethical lifestyle brand; led by creative director and founder Vickie El-Rayyes with a passion to create a modern, global business model for the future that provides viable, fair trade with our partner artisans across India. Paid fairly, made beautifully - designed to treasure.

Ian Snow
Ian Snow's is a labour of love. An exciting concoction of colour, stories and characters. Although the site isn't the shiniest, its transparency on each product, where it comes from is second to none.

A naturally carbon negative knitwear brand working extremely closely with sheep.


Raspberry Flavoured Windows
A lifestyle and interior design website.

Known for their award winning eye masks, with endorsements from the likes of Grazia, Vogue, Tatler, The Times.

A popular Instagram feed and lifestyle blog with focus on fashion.


Hope is a registered charity helping young people when a loved one has a serious illness.

Cancer Care Map
Find cancer care services near you.


Molly Brown London
Molly Brown London is a British brand that creates classic keepsake girls jewellery, with a definitive range of Christening gifts, new baby gifts, bridesmaid gifts as well as birthday gifts and Holy Communion gifts.

Blue Brontide
Eco wooden toys, tableware and more. Blue Brontide believes children’s items should not only be beautiful, but built to last, made for keeps and designed to be passed down the family, gathering memories and stories along the way.

Boa was born from a love of natural materials, traditional styling and the childhoods of yesterday, made relevant for those of today with a collection of clothes for kids up to the age of ten.

Bobby Rabbit
A collection of toys and home accessories for children that will be cherished when small, and remembered with a smile when tall. The Bed Time Stories is a fun addition.

School Notices
A secure digital platform for independent school parents to buy, sell, trade, rent and find internships or holiday work for their children.


Find your perfect new workspace using Re-Defined's curated flex office search

Aerial filming and animated videos across the UK.

Rosanna Bossom
Rosanna Bossom Limited is a London based Interior Design firm specialising in residential and commercial properties.


Nordic House
Relaxed Scandi style for your home.

The Small Home
A collection of carefully chosen artisan products, useful and beautiful, for the home, body and living.

Ibbi Direct
Ibbi's ever changing collections, including vintage embroidered textiles, block prints, ceramics and all manner of unusual found objects, embrace the wonky, the kooky and the handmade.

Cambridge Imprint
Cambridge Imprint make patterned paper, stationery and homeware with a sophisticated palette and a distinctively English sensibility.

Chelsea Dogs
Home to luxury dog accessories including designer dog collars and leads, luxury dog beds and blankets and even a great range of pet accessories that can be personalised with your pet's name.

London Velvet
The bespoke accessories brand.

Cochine's unique fragrances capture the very essence of romantic escapism.


Hot Pottery
The philosophy behind the brand is centred around commitment to supporting small, independent ceramic artists and makers from around the world - bringing their exceptional craftsmanship to new audiences in the UK and beyond. All the pieces at Hot Pottery are characterised by their unique and vibrant designs, designed to be the perfect companion for good times with friends and family - what life's all about.

Provides an easy way to sell art to the world.


Create a buzzing parent hub on the chat and fundraising app that's used by the best schools in the world.

Les Puces
Fun, intuitive, language learning and acceptance method for children aged 3-11 years.

Teen Tips
Supporting mental health and wellbeing in children and adolescents.

11 January 2021


2021 GWG Awards winners
2021 GWG Awards shortlist