After a one-year hiatus, The GWG Awards were back with a bang for 2021. In light of the foundation-shaking two years that businesses have had to navigate during the pandemic – The Good Web Guide included – we were thrilled that, once the doors were open, the entries came flooding in. We saw the largest number of entrants since the launch of our industry awards in May 2021, enabled and encouraged in part by our decision to waive the entry fee, thus making the submission process accessible to all. We were equally delighted by the positive response on Instagram, which has been phenomenal and encouraging to see.

Esteemed judges

Our esteemed and excellent judges were an added draw to entrants and made the selection process a joy. Our thanks go to Courtney Adamo, Christina Strutt, Alastair Hendy, Craig Landale, Abbie Oguntade, Alex Minchin, Tenishia McSweeney, Mecca Ibrahim, Kelly Eastwood, Lily Liebel and Jason Mohr. These razor-sharp business leaders and tastemakers gave many hours to the deliberative process, as well as their remarkable expertise. The calibre and volume of entries made for inspiring, illuminating and, at times, tough judging, and it is further testament to the outstanding quality of our winners to have emerged victorious amid such a talent-packed landscape.

Congratulations all round

Our congratulations and admiration go to every single person and business who entered simply for being in a position to do so. The pandemic has wreaked havoc on industry; those who have adapted and prevailed throughout the uncertainty, not just of the economy but our very way of life, deserve a good deal of credit.

Each of our category winners is exceptionally strong and has been much-argued for; in the light of that, an overall winner was even more hotly debated. And so, after much deliberation and debate, we are delighted to announce our GWG Website of The Year Awards winners.

Website of the Year 2021

It was a close call in naming our overall winner, but Collagerie nudged ahead and we couldn't be more delighted. Collagerie curates the best of fashion, interiors, beauty and lifestyle, celebrating shopping at every price point, bringing you an innovative way to discover things you’ll love.

Arabella Dymoke of The GWG, said about the site, "With its pedigree on all lthings fashion and design, Collagerie breathes style defined." Judge, Jason Mohr, founder and CEO of AnyJunk (GWG Website of the Year 2019, said, "I love the idea and style/credibility of the founders. Nice integrations. Very browsable."

App of the Year 2021

This was awarded to Wine Cellar Door and its drive to get wine lovers to engage with English wine. For those who are keen to drink more home produced wine, this app is a godsend, where you can find vineyards, opening hours, tasting notes, all under one digital roof. We then recommend you pay some a visit.

People's Choice

Martha Brook, the personalised stationery and accessories company, galvanised its loyal following who voted in droves for their favourite brand.

Category Winners

Content Creation: Inigo
Inigo is an estate agency for Britain’s most marvellous historic homes, from the team behind The Modern House. The Almanac is worth a detour if you're interested in period interiors.

Property: The Modern House
The Modern House is an estate agency that helps people live in more thoughtful and beautiful ways. Inspired by the principles of modernism, it represents design-led homes across the UK that pay attention to space, light, materials, nature and decoration. Esquire credits The Modern House with “rewriting the rulebook on estate agency” and GQ voted it “one of the best things in the world”.

Education: Create Academy
Create Academy is an online learning platform, on a mission to help people live more joyful and creative lives. These beautiful, thoughtfully curated video courses give unprecedented access to the expertise of today’s leading figures in home (Rita Konig), food (Thomasina Miers), gardening (Dan Pearson), flower arranging (Willow Crossley) and decorative arts (Molly Mahon). Anyone can watch a trial video to see what the offering is like, before signing up to a course.

Fashion and Startups: Collagerie
Collagerie is your shortcut to style. Expertly curating the best of fashion, interiors, beauty and lifestyle, it celebrates shopping at every price point, bringing you an innovative way to discover things you’ll love.

Charity: North West Air Ambulance
The North West Air Ambulance Charity is a helicopter emergency medical service that provides enhanced pre-hospital care to patients across the North West of England.

Ethical: Edward Bulmer Natural Paint
Pioneering paint makers, plastic free, carbon neutral and completely transparent about how they make the paint while protecting the planet's biodiversity.

Children: Kidly
Kidly scours the planet to bring the world's best brands together in one place and will only sell design-led and genuinely useful products. Everything is tested by little ones and approved by their parents before it's added to the website. KIDLY has its own clothing label for 0-5s. as well.

Health & Beauty: Votary
Votary began at the kitchen table of makeup artist, Arabella Preston. Arabella started blending pure plant oils to cleanse her own skin, and to prep the skin of her high profile clients. Thrilled by the transformative power of the cleansing and facial oils she made, she teamed up with friend and entrepreneur, Charlotte Semler, to create Votary.

Small Business: Ella & Co
Natural dog food company, with engaged community.

Travel: Xigera
Xigera Safari Lodge offers 12 suites, each resting effortlessly in this wild landscape. Amid this remarkable setting, Xigera’s design aesthetic is wholeheartedly dedicated to celebrating African art, design and creativity. Each piece has been handcrafted and inspired by the incredible natural surroundings; every experience tailor made to its guests' wishes… an entirely new imagining of the African bush.

Luxury: Jessica McCormack
Founder and Creative Director, Jessica McCormack designs exceptional diamond jewellery, handcrafted in her dedicated London atelier in the heart of Mayfair.

Food/Drink: Blushing Cook
Floral bakes delivered to your door.

Home & Garden: Coat Paints
On-trend colours and the highest-quality paint. Consciously made, and delivered with all the kit the very next day. Useful paint visualiser

Arts/Culture: Faber Academy
Faber Academy exists to support writers and their writing. Whether you're booking a one-day introductory workshop, a six-month advanced course or a professional assessment of your finished manuscript, its focus is always on providing the open, warm, rigorous and constructive environment for you to find the heart of your project and write it with confidence.

Leisure/Sport: Adventure Base
Founded by world renowned adventurer and fourteen time Everest summiteer Kenton Cool, Adventure Base delivers great experiences to some of the UK’s leading companies. The company provides daring adventures, that create human experiences, all with effortless organisation.

Service based business: Housekeep
Home cleaning service, Housekeep is now disrupting the wider home services market in a bid to ‘own the home’, expanding into the £40bn tradesperson market, offering home maintenance services. Having cleaned-up London, Housekeep is on a mission to sweep across the country. Housekeep is now available in Brighton, St Albans, Luton and Slough, and has plans to open across the UK in 2022.

Business/Corporate: Audient
Audient makes professional audio quality available to everyone through the power of technology.

11 January 2021

2021's Awards Judges
The Prizes
What People Say