Specialists in diamond and gemstone engagement and wedding rings that are designed and made in house.

Purely Diamonds specialises in the design and manufacture of diamond rings and jewellery. This family run business, that stretches back over forty years, is based near London's jewellery district, Hatton Garden.


All jewellery showcased on Purely Diamonds' website is designed and created in house by its team of expert gemologists and craftsmen. Whatever the occasion, you'll find a piece of jewellery to suit, from engagement rings to wedding rings for bride and groom, to gemstone eternity rings, alongside a collection of earrings, necklaces, pendants and bracelets.

Customers can browse the range by price, shape of diamond and setting. With good quality images, that you can enlarge, it's very easy to get an idea of what you're buying. And once you've made a decision, follow the easy steps to customise and purchase your ring, with engraving as an option.

All rings come with a valuation document signed by a qualified gemologist, confirming colour, clarity and carat of the diamond or gemstones. You can be rest assured that the company sources diamonds from legitimate sources too (not conflict). As jewellery is generally made to order, you need to allow ten working days for delivery. The rings arrive in a suede lined presentation box, placed inside a pale blue gift box and tied with a silver silk ribbon, which needless to say heightens the element of surprise.

If the ring doesn't fit, it can be returned to resize for a small charge. There is also a 30 day money back guarantee. 


Find advice on how to measure an existing ring or alternatively, you can email for a free ring sizer. Learn about different metals used in jewellery design, diamond shapes and the Four Cs (colour, clarity, cut and carat).


Purely Diamonds offers a bespoke service and customers can visit its showroom in London by appointment only. Bespoke items take between fifteen to twenty days.


Purely Diamonds offers its handcrafted diamond jewelly at high street beating prices as they cut out the middleman by selling direct to their customers. You can expect to save up to 50% less than jewellery found on the high street.

With impressive reviews on TrustPilot, you are rest assured of both the quality of the jewellery and high level of customer service on offer at Purely Diamonds.