Winners' Enclosure 2021
It was hotly contested; the competition was fierce and tough decisions had to be made by the judging panel. We are delighted to present 2021's GWG Awards' elite, the websites and apps to have on your radar.
Website of the Year 2021
Collagerie is your shortcut to style, where you'll find expertly curated fashion, lifestyle and beauty. Founded by two style A-listers, Collagerie is redefining our route to shopping.
On hearing the news, Lucinda Chambers said, 'We are over the moon and it means the world to Serena [Hood] and me and to all of our (very small, very hardworking!) team.'
'Love the idea and style/ credibility of the founders. Nice integrations and very browsable.' Jason Mohr, founder and CEO of AnyJunk

App of the Year 2021
Wine Cellar Door helps you find UK vineyards closest to your chosen location, whether you are looking for a day out, just to taste some local wines or even a venue for a wedding.
'With the drive for Brits to drink more home produced wine, this app is a godsend, where you can find vineyards, opening hours, tasting notes, all under one digital roof. We then recommend you pay some of the vineyeards a visit.' Arabella Dymoke, The GWG

People's Choice 2021
Martha Brook creates personalised stationery which isn’t just beautiful but genuinely helps people to live their life with greater intention, with its products that uplift and inspire customers.
'Martha Brook has a super responsive community who voted in droves for their favourite stationery brand.' Arabella Dymoke of The GWG

Kidly
Children: Kidly scours the planet to bring the world's best brands together in one place. Everything is tested by little ones and approved by their parents before it's added to the website.
'Beautifully designed, clear and concise with photography to match. Totally on point for us adult kids.' Alastair Hendy, award winning photographer

Collagerie
Fashion: Expertly curating the best of fashion, interiors, beauty and lifestyle, Collagerie celebrates shopping at every price point, bringing you an innovative way to discover things you’ll love.
'I LOVE Collagerie. Beautiful layout, easy to see products and understand who they are and what they do. I love their logo, the colour blocking of their website, and their mood board-esque design. I really wanted to engage and explore more, and loved seeing products I already love and discovering fun new ones.' Lily Liebel, Creative Director of Entourage Collection

Jessica McCormack
Luxury: This London based diamond jeweller, known for her distinctive aesthetic merging traditional techniques with contemporary design, has earned Jessica a coterie of high-profile clients.
'Everything about the site exudes luxury, the layout is diverse, accessible, and like a jewellery box full of beautiful imagery, video content and inspirational edits that keep you locked in Jessica’s ‘world’ and wrapped in a bubble of happiness.' Tenishia McSweeney, founder of Escorpi

Coat Paints
Homes: Coat Paints for on-trend colours and the highest-quality paint, that's consciously made, and delivered with all the kit the very next day.
'This is a site that doesn’t try too hard to be over-tasteful and feels real – almost homemade in fact. I like that. Their no-frills ballsy layout and thumping text made me trust them and their paint – and it made me smile. These are real people selling a real product. Devoid of clichés and fluffy mission statements, it is easy to navigate and understand what they are selling – a breath of fresh air to everything that’s pretty samey out there. Graphic, clean and honest - it says what it does on the can, literally.' Alastair Hendy, award winning lifestyle photographer

Blushing Cook
Food & Drink: Blushing Cook bakes beautiful floral brownies that are delivered to your door and delicious to boot (road tested by one of our judges).
'This site is incredibly warm and inviting and lures the visitors in with large well shot images of both food and people. Very well thought out site, with spacing and photography and text very well balanced.' Mecca Ibrahim, Co-founder of Women in the Food Industry

Xigera
Travel: Xigera Safari Lodge rests effortlessly in its wild landscape, with a design aesthetic that celebrates African art, design and creativity.
'This website instantly got my attention; I absolutely love it. The videography and colours are stunning, and this is replicated on their Instagram page as well.' Lily Liebel, Creative Director of Entourage Collection

Audient
Business/Corporate: Audient’s mission is to make professional audio quality available to everyone through the power of technology, empowering creativity and simplifying the recording process.
'Clean design, crisp imagery, lovely typography, clever use of frames, and loving the quiz to help qualify/steer users. Different pages have different unique experiences, such as the large search bar for tutorials, or the filterable product page. This is a simple design made awesome.' Alex Minchin of Zest Digital

Adventure Base
Leisure/Sport: Founded by world renowned adventurer and Everest summiteer Kenton Cool, Adventure Base provides daring adventures, that create experiences of a lifetime.
'It evokes that sense of wonder with an exciting use of video, strong content and easy to understand call outs that immediately explains their proposition. I like their use of motion, it's bold and emotive and again spirited and adventurous. You really do stop to digest and the incredible aerial footage certainly takes you on a journey.' Abbie Oguntade CEO/Founder of Freya + Bailey Skincare

The Modern House
Property: Inspired by the principles of modernism, The Modern House represents design-led homes across the UK that pay attention to space, light, materials, nature and decoration.
'The site is as airy and as modern as the properties it sells – like stepping into the pages of *Wallpaper.' Alastair Hendy, photographer, also known as The Walking Magazine

Ella & Co
Small Business: Founded by James Middleton, Ella & Co is a natural dog food company whose products contain ingredients that dogs are born to thrive on, proudly made in the UK.
'Ella & Co has a stand-out brand feel to it without overcomplicating things. Landing on the website, you know what you're getting. It's fun, easy to use, and peppered with social proof. The founder's story is simple to grasp, and the website, its social channels, and business model, reflects this simplicity. Honest, fuss-free, website design, and a worthy winner.' Alex Minchin of Zest Digital

Collagerie
Startups: Collagerie expertly curates the best of fashion, interiors, beauty and lifestyle, celebrating shopping at every price point.
'An extremeley chic, shoppable edit, of timeless pieces that will remain in your wardbrobe for years to come. Beautiful and high quality items, that will enjoy their life cycle with you until a daughter, or niece will convince you one day that they would be better off with them. Buy a padlock.' Tenishia McSweeney, founder of Escorpi

Create Academy
Education: Beautifully curated video courses with leading experts in home (Rita Konig), food (Thomasina Miers), gardening (Dan Pearson), flower styling (Willow Crossley) and more.
'Fantastic site, brilliant and captivating design and so original.' Kelly Eastwood of The London Chatter

North West Air Ambulance
Charity: A helicopter emergency medical service that provides enhanced pre-hospital care to patients across the North West of England.
'The NWAA has built a very engaging and considered website that blends useful information with originality via infographics. The call to action is loud and clear, and neatly integrated into the website. This is the most outstanding charity website, with a really impressive aesthetic that engages the user throughout.' Alex Minchin, Zest Digital

Edward Bulmer Natural Paint
Ethical: Pioneering paint makers, plastic free, carbon neutral and completely transparent about how they make the paint while protecting the planet.
'Clear, concise, beautiful and worthy.' Christina Strutt, founder of the lifestyle brand Cabbages & Roses

Votary
Healthy & Beauty: Created by British make-up artist Arabella Preston, Votary’s luxurious products harness the natural power of plant oils and active ingredients.
'Very clean looking, premium website that is consistent with brand positioning. Artfully chosen colour cues of green give a nod to their botanic led skin care range. Very easy to navigate balancing text with video and imagery. Also informative delivering skincare know how in easy, chunks. A great overall experience.' Abbie Oguntade CEO/Founder of Freya + Bailey Skincare

Inigo
Content Creation: Inigo is an estate agency for Britain’s most marvellous historic homes, from the team behind The Modern House. The Almanac is worth a detour if you're interested in period interiors.
'Striking article layout which draws the eye with large titles, short paragraphs and continuous original and stunning photography which complements the highly skilled writing. An Instagram page where one could easily find they’ve spent an hour browsing, dreaming, and being inspired.' Craig Landale of MenswearStyle

Housekeep
Service based business: Home cleaning service, Housekeep is now disrupting the wider home services market in a bid to ‘own the home’, expanding into the £40bn tradesperson market, offering home maintenance services.
'Housekeep has entered The GWG Awards over a number of years and continues to up the ante on delivering house cleaning services and maintenance to an ever increasing audience.' Arabella Dymoke, The GWG

Faber Academy
Arts/Culture: Faber Academy exists to support authors and their writing with a selection of courses from one-day introductory workshop, a six-month advanced course to a professional assessment of your finished manuscript.
'With the desire for online learning taking off during the pandemic, the Faber Academy is the destination for aspiring authors, a trusted helping hand with experts behind it.' Arabella Dymoke, The GWG