Rewarding the very best the web has to offer, the shortlist represents a selection of useful sites and apps with something for everyone.

The eagerly anticipated The Good Web Guide Awards are back with a bang for its eleventh year. And to mark the occasion curating outstanding contributions to the digital world from across the Internet, our stellar line-up of judges’ edit is in and it’s official: 2021’s shortlist is the best ever.

LUXURY



Ashford Castle
ashfordcastle.com
As Ireland's first and only Forbes Five Star Hotel and the former home of the Guinness family, Ashford Castle is truly a once-in-a-lifetime experience. The hotel has reopened, we very much look forward to welcoming you back to the Ashford Estate.

Flowerbx
flowerbx.com
With over 300 seasonal varieties from which to choose, Flowerbx sources directly from the grower and is proud to offer flowers that are days fresher than a florist or local market.

Gosling
tgosling.com
Internationally renowned for his ability to reimagine and enhance environments, Tim Gosling creates awe-inspiring modern interiors and furniture made from traditional craftsmanship techniques

Jessica McCormack
jessicamccormack.com
Founder and Creative Director, Jessica McCormack designs exceptional diamond jewellery, handcrafted in her dedicated London atelier in the heart of Mayfair.

Lalique
lalique.com
The home of French luxury.

FASHION



Collagerie
collagerie.com
Collagerie is your shortcut to style. Expertly curating the best of fashion, interiors, beauty and lifestyle, it celebrates shopping at every price point, bringing you an innovative way to discover things you’ll love.

Lisou
lisou.co.uk
The Lisou collection is full of wearable, classic shapes with a modern twist and are made from the finest silks. All prints are designed in-house by Rene, which makes every Lisou print exclusive.

Riley Studio
riley.studio
Riley Studio was founded to make conscious consumerism the norm. In partnership with a network of innovative mills and manufacturers around the world, it is building a core wardrobe of gender free essentials with a positive impact, made from organic and waste materials.

Sheerluxe
sheerluxe.com
Your one-shop to style with engaging content, video and podcasts.

CHILDREN



Happy Self Journal
happyselfjournal.com
Daily journals to promote happiness, develop positive habits and nurture enquiring minds

Kidly
www.kidly.co.uk
Kidly scours the planet to bring the world's best brands together in one place and will only sell design-led and genuinely useful products. Everything is tested by little ones and approved by their parents before it's added to the website. KIDLY has its own clothing label for 0-5s. as well.

The Toybox Club
toyboxclub.co.uk
A Toy Box subscription offers the perfect combination of toys for your little ones, from newborns to school starters.

HOME



Coat Paints
coatpaints.com
On-trend colours and the highest-quality paint. Consciously made, and delivered with all the kit the very next day. Useful paint visualiser

Ellei Home
elleihome.com
Ellei Home is an online homewares boutique that offers beautifully crafted home goods made from natural materials for a considered approach to homemaking.

Martha Brook
marthabrook.com
Personalised stationery and accessories.

Rowen & Wren
rowenandwren.co.uk
A thoughtfully sourced collection of distinctive homewares for a life more beautifully lived.

FOOD & DRINK



Blushing Cook
blushingcook.com
Floral bakes delivered to your door.

Borough Kitchen
boroughkitchen.com
Cook shops and cook schools based in London. Locations in Borough Market, Chiswick, Hampstead and Islington, as well as online, selling everything for the kitchen and the table

Bouchard Finlayson
bouchardfinlayson.co.za
Cradled amid the hills of the Hemel-en-Aarde (Heaven and Earth) valley, Bouchard Finlayson is widely acclaimed as one of South Africa’s leading boutique wine cellars.

Wine Cellar Door
winecellardoor.co.uk and app
If you like a glass of wine, are interested in local food and drink, or want to support real businesses run by real people, you’re in the right place. Find UK vineyards closest to your chosen location, whether you are looking for a day out, just to taste some local wines or even a venue for a wedding.

TRAVEL



62°NORD
www.62.no
A collection of boutique luxury hotels in Norway.

GoBe
apps.apple.com
Whenever we encounter something, interesting and that we want to remember – be it a gem of a shop, a striking building, a great piece of street art, a view… – we make a mental note of it, perhaps take a photo. But often with time we simply forget the detail, and they become just another photo in our camera roll. GoBe puts an end to this giving users an easy way to note special places and have easy access. You can keep your favourite places private or choose to share.

Ultimate Luxury Chalets
ultimateluxurychalets.com
A handpicked collection of 100 of the most luxuirious ski chalets on the market, giving discerning clients an easy to navigate and informative guide to the best ski chalets in world class ski resorts.

Xigera
xigera.com
Xigera Safari Lodge offers twelve suites, each resting effortlessly in this wild landscape. Amid this remarkable setting, Xigera’s design aesthetic is wholeheartedly dedicated to celebrating African art, design and creativity. Each piece has been handcrafted and inspired by the incredible natural surroundings; every experience tailor made to its guests' wishes… an entirely new imagining of the African bush.

PROPERTY



Housekeep
housekeep.com
Launching initially in London, Housekeep’s focus on technology and clean quality enables them to sweep aside rivals and emerge as the capital’s largest home cleaning service. Housekeep is now disrupting the wider home services market in a bid to ‘own the home’. They’ve expanded into the £40bn tradesperson market, offering services including handypeople, plumbers, electricians, appliance engineers and gardeners. Having cleaned-up London, Housekeep is on a mission to sweep across the country. Housekeep is now available in Brighton, St Albans, Luton and Slough, and has plans to open across the UK in 2022.

Houzz
houzz.co.uk
Houzz is a leading platform for home renovation and design inspiration, connecting millions of homeowners and design enthusiasts with professionals globally.

The Modern House
themodernhouse.com
The Modern House is an estate agency that helps people live in more thoughtful and beautiful ways. Inspired by the principles of modernism, it represents design-led homes across the UK that pay attention to space, light, materials, nature and decoration. Esquire credits The Modern House with “rewriting the rulebook on estate agency” and GQ voted it “one of the best things in the world”.

SPORT & LEISURE



Adventure Base
adventurebase.com
Founded by world renowned adventurer and 14 time Everest summiteer Kenton Cool, Adventure Base delivers great experiences to some of the UK’s leading companies. The company provides daring adventures, that create human experiences, all with effortless organisation.

Proviz
provizsports.com
Proviz is a multi-award winning cycling, running and outdoor sportswear specialist renowned for style, innovation and quality. The premium British lifestyle brand offers the largest range of reflective and enhanced visibility clothing and accessories on the market which are sold globally online and through select retail partners.

ARTS & CULTURE



Faber Academy
faberacademy.com
Faber Academy exists to support writers and their writing. Whether you're booking a one-day introductory workshop, a six-month advanced course or a professional assessment of your finished manuscript, its focus is always on providing the open, warm, rigorous and constructive environment for you to find the heart of your project and write it with confidence.

Opumo
www.opumo.com
The latest in style, interiors, architecture and automotive

EDUCATION



Create Academy
createacademy.com
Create Academy is an online learning platform, on a mission to help people live more joyful and creative lives. These beautiful, thoughtfully curated video courses give unprecedented access to the expertise of today’s leading figures in home (Rita Konig), food (Thomasina Miers), gardening (Dan Pearson), flower arranging (Willow Crossley) and decorative arts (Molly Mahon). Anyone can watch a trial video to see what the offering is like, before signing up to a course.

Faber Academy
faberacademy.com
Faber Academy exists to support writers and their writing. Whether you're booking a one-day introductory workshop, a six-month advanced course or a professional assessment of your finished manuscript, its focus is always on providing the open, warm, rigorous and constructive environment for you to find the heart of your project and write it with confidence.

Learning With Experts
learningwithexperts.com
Learning With Experts brings people together through its courses covering a range of subjects including gardening, food and drink, jewellery, photography, floristry, antiques and wellbeing.

HEALTH & BEAUTY



A Little Find
alittlefind.com/
A LITTLE FIND is where you can discover the world’s most innovative, aesthetic and conscious brands on one single platform for all ages, across all categories. Founded by Caroline Jacobs-Graf, the business grew from her knack of finding the most covetable, beautifully-designed products from brands that are conscious of their impact on the planet. The brand is dedicated to helping make the switch to using conscious brands intuitive, stylish, creative and fun.

SHA Wellness Clinic
shawellnessclinic.com
SHA was born as a result of the personal experience of someone who, after suffering from health problems for more than thirty years, recovered his quality of life thanks to an adequate diet and different natural therapies, together with the latest advances in western medicine.

Votary
votary.co.uk
Votary began at the kitchen table of makeup artist, Arabella Preston. Arabella started blending pure plant oils to cleanse her own skin, and to prep the skin of her high profile clients. Thrilled by the transformative power of the cleansing and facial oils she made, she teamed up with friend and entrepreneur, Charlotte Semler, to create Votary.

ETHICAL



Edward Bulmer Natural Paint
edwardbulmerpaint.co.uk
Pioneering paint makers, plastic free, carbon neutral and completely transparent about how they make the paint while protecting the planet's biodiversity

Freight
freightstore.co.uk
Freight strives to produce items that can be made in the UK. They don't outsource their production needs to other countries when there are such fantastic opportunities available in this country.

Green & Blue
greenandblue.co.uk
Green&Blue is based in the beautiful seaside town of Perranporth in Cornwall. After years working at Dyson and designing in their spare time, Kate and Gavin Christman created the Birdball and moved down to Cornwall to start the company. Working from a garden shed for a few years the couple followed their passion of designing beautiful, stylish products that help wildlife.

CONTENT CREATION



Inigo
inigo.com
Inigo is an estate agency for Britain’s most marvellous historic homes, from the team behind The Modern House. The Almanac is worth a detour if you're interested in period interiors.

Luxebible
luxebible.com
A lifestyle guide covering openings and cool events in London, Manchester and Newcastle.

Seikk
seikk.co.uk
Established in the UK and inspired by James Bond, Steve McQueen & Jacques Cousteau, SEIKK is a ‘shoppable’ online magazine for active gentlemen; specialising in classic mens style, automotive lifestyle and adventure sports.

CHARITY



Childhood Trust
childhoodtrust.org.uk
London's child poverty charity

Leprosy Mission
leprosymission.org
Through advocacy, research, healthcare, community programmes, and much more, the charity's work is holistic, aiming to defeat leprosy transmission, disability, and discrimination.

North West Air Ambulance
nwairambulance.org.uk
The North West Air Ambulance Charity is a helicopter emergency medical service that provides enhanced pre-hospital care to patients across the North West of England.

SMALL BUSINESS



Addison Ross
addisonross.com
A family owned English company, with a passion for design, luxury and elegance, selling photo frames (inc photo printing service) and home accessories.

Bob Books
bobbooks.co.uk
High quality personalised photobooks, art prints and more.

ella.co
ella.co
Natural dog food company, with engaged community.

SERVICE BASED BUSINESS



Housekeep
housekeep.com
Launching initially in London, Housekeep’s focus on technology and clean quality enables them to sweep aside rivals and emerge as the capital’s largest home cleaning service. Housekeep is now disrupting the wider home services market in a bid to ‘own the home’. They’ve expanded into the £40bn tradesperson market, offering services including handypeople, plumbers, electricians, appliance engineers and gardeners. Having cleaned-up London, Housekeep is on a mission to sweep across the country. Housekeep is now available in Brighton, St Albans, Luton and Slough, and has plans to open across the UK in 2022.

Superhog
superhog.com
Solving the trust and protection gap for millions of short-term rental Hosts, Operators and Guests, Superhog provides a tech-based AI-supported toolkit that increases booking confidence and provides protection unmatched in the STR industry.

BUSINESS/CORPORATE



Audient
audient.com
Audient makes professional audio quality available to everyone through the power of technology.

IllustrationX
illustrationx.com/uk
Connecting you to the greatest variety and choice of top illustration and animation talent in the world.

Oasis Limousines
oasislimousines.co.uk
Home to the UK's prestigious limos and cars fleet.

Squint Opera
squintopera.com
Experts at communicating big ideas through digital media.

STARTUPS



Coat Paints
coatpaints.com
On-trend colours and the highest-quality paint. Consciously made, and delivered with all the kit the very next day. Useful paint visualiser

Collagerie
collagerie.com
Collagerie is your shortcut to style. Expertly curating the best of fashion, interiors, beauty and lifestyle, it celebrates shopping at every price point, bringing you an innovative way to discover things you’ll love.

ella.co
ella.co
Natural dog food company, with engaged community.

Team GWG
December 2021

2021's Awards Judges
The Prizes
What People Say

Team GWG

When we pool our expertise...

FIND OUT MORE