GWG Awards Judges
The industry experts lending their support and expertise in the search for winning websites and apps.
Serena Hood is the Co-founder and CEO of the revolutionary digital shopping platform Collagerie. Good Web Guide winners of Website of the Year 2021, Collagerie hones decades of style know-how into a unique shopping experience, offering inspirational ideas, trusted advice and beautiful buys to suit every budget. Serena has spearheaded fashion events including the Vogue Festival and Fashion’s Night Out during her time as Executive Fashion Director at British Vogue. She knows how to create sold out experiences that appeal to both mainstream audiences and industry insiders. From her role as liaison between the industry and the magazine, Serena understands the business of fashion as well as its more desirable, consumer-facing aspects. She works closely with PR, brands, and the British Fashion Council. Serena began her career at US Vogue in the fashion market department, and has to date worked consistently across high street and luxury brands, including Marc Jacobs, J Crew and Armani.
Established in London in 2013, Salvesen Graham is a creative design studio founded by Mary Graham and Nicole Salvesen. Experts with over 25 years’ experience between them, Mary and Nicole are known for creating timeless designs that are both comfortable and covetable. Taking a unique Future Heritage approach that sees them fuse traditional schemes with bold colour and playful prints, Salvesen Graham work across both residential and commercial properties both in the UK and globally. Current projects include a large country house in Cornwall England, a home in Seattle, USA and several homes in London for both UK and US clients.
A British-born Nigerian, Jean has lived in South West London her whole life. She's a secret nerd - Google obsessed and adores hanging out with her family. A keen cook, Jean loves the cinema, watching mostly art house films and enjoys design and fashion. Jean has run her boutique communications agency that looks after food and homes + interiors clients. The GWG has featured many of her clients over the years and she is delighted to be on this year's judging panel.
In addition to Craig's passion and love for menswear, he is an experienced online marketing consultant, member of the British Society of Magazine Editors and qualified in Post Compulsory Education and Training. The Founder and Editor-in-Chief of MenswearStyle has previous experiences as leading the marketing department of a corporate clothing company and overseeing the digital marketing of a large menswear group. Through the rapid success of MenswearStyle Craig has been featured in Shortlist Magazine's 'Chosen Few' numerous times, interviewed for non-fiction books and has successfully collaborated with a range of brands such as Mulberry, Harrods, Jaguar and Lacoste to name a few.
Kate Hiscox started her instagram account and fashion website ‘Wears My Money’ in 2016. The site takes the effort out of both shopping and putting together outfits with online edits of the best fashion finds at all price points. Kate has also spent over 25 years in the music industry, working at Warner Music before going solo in 2020 with her own music PR company representing the likes of Michael Bublé, Coldplay and Noel Gallagher.
Cheryl is not your ordinary web designer, she's a tech futurist and an online curator, helping business owners launch and live their dreams through beautiful web design. Her passion and drive is proven through execution, yielding award winning results over the past seventeen years.
Abbie is CEO/Founder of Freya + Bailey Skincare and a self-confessed skincare obsessive and crusader in chief. A seasoned marketeer of 20 years plus working with global brands including Adidas, Swatch and Sonos, she is the former Northern European Vice President of Match Group and previously helped launch the Skincare division of global health care brand Philips.
John is the co-founder of Unbound, a revolutionary publishing house which puts the power in the hands of consumers. It does this by crowdfunding all of its projects, thus ‘liberating ideas’ that don’t quite fit the often-narrow mould of traditional publishing. He is also the co-host of the Backlisted podcast in which he and Andy Miller discuss a book as nominated by their weekly guest, as well as the wider idea of what makes certain stories endure. In his words, John is ‘the oldest of the QI elves’ – one time head of research – and co-author of the official QI series of books.
Louis is MD of Zest Digital, an award-winning growth marketing agency focused on driving predictable revenue growth for its clients. Zest positively influence the two most important metrics for businesses marketing online; increasing the volume and quality of traffic and conversions from digital channels.