The 2022 Awards will open for entries later on this year, giving you the opportunity to get your digital content in front of industry experts, journalists and GWG visitors.

For startups to established players, categories for The GWG Awards cover a wide range of lifestyle interests. Past winners include Collagerie, AnyJunk, Great British Chefs, Sheerluxe, Touchnote, Biscuiteers, Bloom & Wild and many other fantastic household names and brands.

It's simple to enter our Awards (using the link above), taking just a few minutes to leave basic details. Digital content, whether it's a website, app, blog, or podcast, may be entered into multiple categories. This year, we are waiving entry fees and we will be holding a virtual event to announce the winners in early 2023, on a date to be confirmed.

All entrants are automatically included in the People's Choice category, where the public can vote for them.

The Awards open for entries in the autumn of 2022, date to be confirmed.

There will be an overall winner for Website of the Year, App of the Year,
Podcast of the Year and Content Creator of the Year, drawn from relevant categories, along with the People's Choice.

* Denotes new categories for 2021


Luxury - For premier brands across all sectors (retail, travel or services based).

Travel - Tour operators, online guides, associated travel services, blogs and forums.

Startups - For enterprises that have been operating for under two years (no earlier than June 2019), providing either goods or services.

Fashion - For ecommerce, designers, bloggers, stylists and editorial sites.

Children - For retailers, designers, bloggers, apps and editorial sites.

Home & Garden - Covering ecommerce, information and advice, home improvement, interior or garden design, architecture, blogs and forums.

Food & Drink - Ecommerce, resources for wine, food and recipes, blogs and forums.

Ethical - For sites promoting a more positive way of life by taking steps to better society, whilst minimising the impact on the environment.

Small Businesses - For small independent brands (product or service driven) with interesting back stories, employing less than ten people.

Arts/Culture - Promoting art or culture in any medium, art galleries, museums, online guides, art criticism and information. Includes music, film and performing arts.

Property - Property portals, estate agencies and associated services, including property maintenance, architect practices.

Educational - Learning resources, both online/offline, interactive games to help inspire adults/children to learn, educational establishments including universities, colleges and schools.

Sport & Leisure* - For the fitness and sports industries: sports clubs (football, golf, rugby), gyms, sports kit and equipment retailers, personal instructors, yoga/Pilates, fitness apps

Service Based Business* - For companies helping people streamline their lives through the use of an app or website from online banking, virtual pa, events marketing, crowdfunding, payment portals, auction sites, meal delivery, house maintenance, job search, group buying, networking, dating, social media management, communication tools, team collaboration

Content Creator* - For news outlets, digital magazines, bloggers, vloggers, influencers in the lifestyle sector who are creating compelling content either through the written word, video, podcasts or social posts.

Business/Corporate - Promotion and marketing of corporations, organisations (financial services, legal practices, architects, accountancy firms), businesses and professional individuals; online resources to support and inform entrepreneurs and business owners; business networks and forums.

Health & Beauty - For ecommerce, providers of health, fitness or beauty services, both off and online, forums and editorially lead sites.

Charity/Social Enterprise - Sites for individual charities and charitable/non profit organisations that inform and support their visitors and communities. Please note: there is no entry fee for this category

People's Choice - Please note that all entrants will automatically be entered into this category when they enter another category. They can choose to opt out if they do not want to pursue the voting element of this category.

Entry forms are submitted online.

Please note that The Good Web Guide reserves the right to change the categories and closing date..


Updated April 2022

Team GWG

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