Anna finds out about the London-based jewellery brand with a cult following.

London-based jewellery designer Tilly Sveaas established her eponymous brand twenty years ago whilst on a prolonged gap year in Bali. She was introduced to some amazing local craftsmen and silversmiths and over the eight years, splitting her time between London and Southeast Asia, nurtured these relationships while honing her designs. Tilly established her first line, Silver Service, spotting a gap in the market for perennial and sustainable silver designs. In 2016, she rebranded to Tilly Sveaas in order to incorporate gold within her collection.

Believing in made to last sustainability and long meaningful relationships with suppliers, Bali still holds a special place in her heart and to this day a lot of pieces are created by the original silversmiths she first worked with. All the gold used is ethically and environmentally certified.

Today the Tilly Sveaas brand has gained a cult following and a universal appeal, transcending generations and tempting both wallflowers and the dancing-on-tables types! The designer says she doesn't want to leave anyone out and she adores seeing the same bracelet on a 70 year old stye icon and equally on an 18 year old rock chick.

Childhood memories of her mother's antique Norwegian Albert chain necklace from 1850 influenced her to create the brand’s best selling necklace. She gave the T-bar a modern twist by playing with scale and simplicity.

At the heart of every piece there is a focus on timelessness, quality and design purity, reflecting Tilly’s free-spirited nature and the philosophy for the brand: ‘you should never be a slave to fashion’

As well as the T-bar collection, I love the chunky linked necklaces and the triple ring set.

By Anna Bance
December 2021

Anna Bance

Anna is the co-founder of Girls Meets Dress and a contributing editor to the GWG. She expertly guides us round the most covetable online fashion.