Given how important our mobile phones have become, it is not surprising that we want to make our iPhone different from the person next to us. Here's how

Most of us spend more than two hours of every day with our phone in our hand and it is likely the first item we check in the morning and your most used gadget throughout the day.

Given how long we stare at them, and how important our mobile phones have become, it is not surprising that we want to make our iPhone different from the person next to us - to see them being turned into fashion accessories or extensions of self-expression .

This summer, fashion has turned to customisation, personalisation and craftsmanship, over a variety of products. Earrings have become bigger and bolder, the colours we wear are brighter, and floral prints and bright yellow have never been more widely worn. Brands have been fast to fuel our sense of fun and humour. Woven basket bags, tassels, neon colours, pom poms and initialed everything.

Anya Hindmarch, who is more than aware of this trend and ahead of the game, has always been known for her playful designs. Some of my favourite recent pieces feature googley eyes, smiley pin prick faces and glittery monsters. The design house has decided to go one better this summer and give us an addictive way to decorate and carry our most prized possession.



Much like the successful Build-a-Bag collection she launched last year, the British brand is back at it with another new customisable collection – this time, for your phone. Pimp Your Phone allows you to personalise colourful leather phone cases with either a shoulder strap or wristlet and then adorn with envelope purse stickers, Charms, Monster stickers and fluffy hair style Monograms etc… turning your phone into a wearable accessory. .



First choose your case size - currently available for iPhone 6 and 6 Plus, iPhone 7/8 and 7/8 Plus and each case is available in six colours. Design the phone of your dreams in-store and take it away that day, or use the Pimp Your Phone section on the website, for delivery.

Be as crazy or serious as you wish. From bright orange cases with dangling chubby cloud charm or Smiley Mink Tassel to understated silver cases with card holders, there are literally millions of possible combinations.

July 2018