Always at this time of year I start wondering which will be THE dresses of the summer. The ones I don’t want to take off, the ones I need in every colour.
As the shops fill with summer collections earlier and earlier, and mid season sales sporadically pop into your inbox, these discoveries can happen at any time. Last week I unexpectedly bought a cotton printed maxi dress from an independent brand in India, and it will hang patiently waiting for whichever comes first: The weather in London being warm enough to wear it, or me travelling somewhere.
Sometimes a dress gets away from me. I discover a brand in the late summer, and don’t buy it. Then they sell out, and I regret it. And wait for it to hopefully re-stock. And then it partly does...
The dress in question has beautiful bold ruffles and serrated edges. The ‘Deas maxi dress’
The designer behind the brand, Anna Heinrichs creates pieces inspired by nightdresses from the 15th and 16th century, focusing on feminine silhouettes and Liberty prints. Exciting colours, modern patterns, unexpected materials and elaborate cutting techniques.
This Scallop edge dress printed with corals in light lavender is definitely a ‘girls dress’(rather than something a man may necessarily understand!) Maxi length, in a loose silhouette, with self-ties on front, and a scallop edge blend on the décolleté, this piece is a perfect reflection of the brand’s maximalist aesthetic. In psychology, the "horror vacui" principle is related to the human instinct to decorate one’s surroundings. Latin for "Fear of Emptyness" and in the arts and visual disciplines it refers to filling all spaces with detail.
Luckily though, the rest of the collection follows the same theme and browsing the label’s instagram page is the best place to get excited about the pieces I need to own! I love the yellow Tutia dress equally and this blouse and shirt worn together.
Founded in Paris in 2014 after 10 years at her family’s sewing business, Anna Heinrichs is the ultimate ambassador, and serves as an inspirational source for customers. The brand share many photos of her wearing the collection.
Their customers are loyal, and always inspiring in the way they style the dresses. Taking sometimes what could be seen as ‘the floral dress we all have in the wardrobe’ and making it special again.
Their own website says it’s being updated, with new collections soon. More pieces are available exclusively to buy on MatchesFashion and other online retailers.
April 2019