Anna looks at Artipoppe, the hands-free way to carry a child around while keeping them close.

Anna van den Bogert, founder and creative soul behind Artipoppe is the queen of baby wearing. Offering a practical, hands-free way to carry a child around while keeping them close, you can barely walk down a UK high street these days without seeing at least a handful of parents using one. Established in the Netherlands in 2012, Artipoppe distinguishes itself from other brands with their vision and aesthetics, and was the first company to introduce a woven baby wrap as a fashion item above a baby utility.

The products have amassed an impressive celebrity following including Princess Eugenie, Millie Mackintosh, journalist Pandora Skyes, Chrissy Teigen, Jessica Alba and Doutzen Kroes.

The Zeitgeist Baby Carrier comes in a variety of prints and fabrics. Easily adjustable for every baby from newborn to toddler and with a padded waistband to help evenly distribute weight, these carriers have padded shoulder straps for optimal neck and shoulder comfort as well as comfortable leg padding for the baby.

A very popular print is the 'Classic Leopard' in 100% cotton which is machine washable and vegan.

The 'Baby Tweed' in a luxurious mix of 50% cashmere, 35% cotton and 15% mulberry silk.

I also love the ‘Baby Denim’ and ‘Baby Velvet Petrol’.

All carriers provide a front carry and a back carry option and are fully ergonomic; plus are deemed ‘hip healthy’ by the International Hip Dysplasia Institute.

The other option that Artipoppe produce is a Baby Wrap and Ring Sling.

Also suitable from newborn to toddler, the three thin wefts make sure the wrap is flat and modest in use but cushy and strong in experience.

Balancing both motherhood and entrepreneurship, besides running her successful business, Anna is a mother of 4, living on a farm in the Netherlands.

Starting Artipoppe to fill a personal longing for an aesthetically pleasing babywearing item, when Van den Bogert had her second child who was extremely hungry for close contact 24/7, she was forced into non-stop wearing her. It was intense to have her struck to the chest or back at all times she felt "making it fashion" would help maintain a sense of herself.

There have been a number of distinctive partnerships for Artipoppe including being licensed to use M.C. Escher’s work for the designs.

Using fabrics like cotton, cashmere, silk, linen and hemp, Artipoppe are committed to running a modern and responsible business, the jacquard fabrics are woven in Lithuania, the country where the company have a team of workers creating the Zeitgeist Carriers. The raw materials are sourced solely from ethical producers and the brand always search for options that are animal friendly, buying only mulesing free merino from the suppliers. The products are checked and finished in the Netherlands under their own roof where they are then packaged and handed over to our couriers to be shipped all over the world.

Creating their own fabrics, the yarns are bought from the best spinners in the world, mostly from Italy.

With the founder's love for nature, animal prints, feathers, leaves and stars feature in the designs and her goal is to make every wrap look good with jeans and a simple t-shirt.

Sacrificing her health more than she would have liked to, by not taking enough rest and ignoring the signs of the body and mind, Van den Bogert's intense lifestyle led to a herniated disc which changed her path and mindset and forced her into living more mindfully instead of being soaked up into the stress.

Believing there is a revolution going on in motherhood, she would love for all women to have the choice to have a career, and the choice to raise their children in a safe environment.

What started with a single baby carrier has turned into a rapidly growing international business. Van den Bogert now wants to see the business grow into a strong global community, where women empower and support each other and feel connected.

She decided to create a podcast around this goal, interviewing inspirational thinkers about motherhood, health, spirituality, fashion, social justice and how to save our planet for the future of our children.

June 2021
By Anna Bance

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Anna Bance

Anna is the co-founder of Girls Meets Dress and a contributing editor to the GWG. She expertly guides us round the most covetable online fashion.