Purely Diamonds is a British, family-run business based in Hatton Garden that has been specialising in the design and manufacture of fine diamond jewellery since 1979.
All the diamond jewellery is manufactured in-house from the London workshop. The concept is genius as buying something directly from a manufacturer cuts out the middleman, meaning the consumer can buy amazing quality jewellery at reduced prices.
As a customer, you can browse the site by price, shape and setting. You can also zoom right in to see exactly what you are buying. All rings are certified and you will receive valuation documentation, signed by a qualified gemologist, along with your purchase.
Purely Diamonds also offer a very convenient “Try-before-you-buy” service, which involves them sending you a silver replica sample of the design you like from their site. You can be reassured when buying directly that if the ring doesn’t fit, it can be returned to resize for a small charge. There is also a 30-day money back guarantee.
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