Purely Diamonds Jewellery Edit

Our attention goes sparkly as we browse the eye-catching collection of diamond jewellery at this family-run business.

Purely Diamonds is a British, family-run business based in Hatton Garden that has been specialising in the design and manufacture of fine diamond jewellery since 1979.

All the diamond jewellery is manufactured in-house from the London workshop. The concept is genius as buying something directly from a manufacturer cuts out the middleman, meaning the consumer can buy amazing quality jewellery at reduced prices.

As a customer, you can browse the site by price, shape and setting. You can also zoom right in to see exactly what you are buying. All rings are certified and you will receive valuation documentation, signed by a qualified gemologist, along with your purchase.

Purely Diamonds also offer a very convenient “Try-before-you-buy” service, which involves them sending you a silver replica sample of the design you like from their site. You can be reassured when buying directly that if the ring doesn’t fit, it can be returned to resize for a small charge. There is also a 30-day money back guarantee.

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We love this beautiful brilliant cut, cushion shaped halo diamond ring in 18 ct white gold.

We are huge emerald fans and this classic emerald and diamond eternity ring in 18 carat yellow and white gold would never leave our hand.

These beautiful 18ct white gold earrings feature a stunning round ruby surrounded by a halo of brilliant cut diamonds and would make the most special gift.

We would be very happy to receive these special 18 carat, white gold, freshwater pearl and diamond drop earrings.

This beautiful pendant necklace features a dazzling round brilliant cut diamond surrounded by a halo of accent diamonds.

This magnificent platinum ring features a central row of channel set baguette cut diamonds, with a row either side of round brilliant cut diamonds. Simply dazzling.

Lucy Abletshauser

Shopping Editor

Lucy is the GWG's go-to expert on the best online buys, from fashion to interiors. An aesthete to her core, she does the trawling so you don't have to.