The stylish French label Sezane has launched a brother brand of quality knits and brilliant basics for men.

It is unusual to hear men’s clothing talked of in a romantic way. But this is how the people behind Octobre EditionsMorgane Sezalory and Corentin Petit – lovingly describe their wares. The premise of the company, they say, is to:

“Get back to the basics of menswear, the distinctive pieces that are always needed and that we take so much pleasure in rediscovering year after year, the pieces we live with, that stand the test of time.”

Having created in Sezane a total hit of an online store for women, this particular duo knows what it is talking about.

Twice a year, Octobre Editions unveils its carefully crafted drops of sweaters, jackets, shirts, shoes and accessories online and in its Paris boutique. An elegant, European aesthetic runs through the clothes and the design of the both the store and the site. The brand is deliciously evocative of pristine leather, weathered wood and clean, spicy cologne. Mmm. Swoon.

Try to resist their handkerchiefs, our favourite of which is the Light Grey Flannel Monty Pouch. Handmade in France, these dapper pocket squares finish off a suit beautifully.

Octobre Editions’ Italian leather Andy Sneakers are pretty much the perfect white trainers for men.

Bang on trend but smart, too, the Matthew Teddy jacket is a great trans-seasonal staple.

Somebody has thought jolly hard about the creation of the Sonny T-shirt.. This cotton round-neck goes with everything and ages beautifully.

The Chuck Sweater has a deliciously soft feel, a pleasing honeycomb knit and is generally hard to beat.

With clothes this fabulous, free delivery (over £200) and free returns, it is an utter pleasure doing business with these guys.

Beware, though, you must have your wits about you when shopping at Octobre Editions – because the good stuff goes like hot cakes.

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February 2019