How To Change Your Fashion Habit

If you're a lover of fashion, you will be acutely aware of the amount of clothes that go into landfill every year in the UK (350,000 tonnes). Our love of fast fashion doesn't seem to be slowing down or is it? The pandemic has forced many of us to rethink our fashion buying habits, as we think about sustainability. Yes, we may have filled up many bags destined for charity shops during lockdown, some items much loved, others barely worn at all. All this begs the question, though, did we need those particular clothes in the first place?

Join the fashion rental revolution and contribute to a sustainable future.

Now is the time to join the fashion revolution and sign up to a rental service. Making conscious changes to our fashion habits doesn't have to be boring. Yes there are numerous companies where you can hire glitzy dresses for special occasions, but what about the every day stuff? Enter The Devout, a new clothing rental subscription service that allows you to pick five items every month. This company goes the extra mile that makes a conscious change to your fashion habit shouldn't be boring.

Special offer

GWG visitors can enjoy 50% off their first box, quoting code GOOD50 at checkout. This offers expires on 31st August 2020.

How does it work?

With your monthly subscription of £79, you choose five items from designer and vintage brands, up to a total value of £500. There are outfits for each and every one of The Devout’s subscribers. You might want to rev up your work wear, once we all return back to our offices, or perhaps want to jazz up the school run with some new pieces. Alternatively you might have a special occasion in the diary, and you can book your special outfit. You can do all this and more but without breaking the bank. The Devout gives your wardrobe and your purse the flexibility and sustainability that we crave.


- Wear it like you own it for a month. You can pick anything you like from t-shirts, shirts to jeans and jackets.
- Wear your rentals as little or as often as you like, they're yours for the whole month
- After a month, swap your rentals for five new pieces for the following month. Your current box is picked up when your new one is delivered
- Rest assured that laundry, damage cover, delivery and collection are all included in the monthly subscription price and the packaging is made from sustainable materials.
- Worry not, if you’ve got attached to a particular item. You can keep your rentals for longer as part of your new box, or can purchase them with a discount.

Brands on board

The Devout is aimed at fashion-savvy men and women in their 20s and 30s. You’ll find designer casual, work wear, loungewear along with evening wear from premium brand including Whistles, L.K. Bennett, Selected Homme, Selected Femme, Levi’s, Tommy Jeans, Calvin Klein Jeans, Jack & Jones, Farah, Original Penguin and vintage Ralph Lauren. Each box contains up to £500 worth of clothes.

What happens once the clothes have passed their rental life?

When they can no longer be rented, clothes will be put in the outlet for sale. Any unsold items will be passed on to The Devout’s charity partner, Shelter, the housing and homelessness charity.

Contribute to a sustainable future

All in all it’s a WIN WIN situation for everyone joining The Devout. What’s not to love? We suggest you head over to its stylish website now. As they say, ‘It’s easy as Rent. Return. Repeat.’

Don't miss the opportunity to win a three month subscription, worth £237, click here.

READ MORE:

Best Sites for Sustainable And Organic Kids’ Brands
Top Sites for Plastic-free Living
Five Online Steps to Reduce Your Fashion Carbon Footprint
Good On You - Ethical Fashion Rating App

July 2020
By Team GWG