Check out the super-cool eye make-up brand whose Bespoke Mascara might just change your life.

Since 1999, the clever people at Eyeko has been creating the most innovative eye make-up around. The great and the good of the glamour world rave about the London-based brand – and it’s easy to see why. With its stylish range of mascaras, eyeliners, eye shadows and brow products, Eyeko ticks all the boxes.

What might actually blow your mind, however, is the brand’s new, online, Bespoke Mascara service. Yes. You read that correctly: in three easy steps, Eyeko allows you to create a mascara that is perfectly tailored to your lifestyle and lashes.


All you have to do is log on to the effervescent site,, select your lash type (straight, short, fine, etc), select which effect you like best (volume, curl, waterproof, etc) and select one from a personalised choice of brushes. Before you know it, your perfectly packaged Bespoke Mascara will arrive in the post. Ta dah!

The secret to Eyeko’s success lies in its innovative Korean technology, strict focus on what the customer wants and decades of experience in the make-up industry. But don’t just take our word for it. Here is what the wider world has to say about the brand.


i-D magazine says: “Eyeko is the bespoke cosmetics label favoured by stars and celebrities – Jennifer Lawrence, Salma Hayek, Clara Paget and Gemma Arterton all adore the range’s internationally stocked, innovative products.”

Vogue says: “‘Eyeko is a name to know if you want your mascaras trustworthy and your liquid liner to stay put all day.”

Vanity Fair magazine says: “We’ve said it before and we’ll say it again: when it comes to great lashes you can always count on Eyeko.”

Health and beauty blog Get the Gloss says: “[Eyeko’s bespoke mascara] could be a game changer.”

Meanwhile, the super-cool Eyeko team itself says: “We believe in a tight edit of multi-tasking products that deliver what they promise – always, for your eyes only.” All of which is music to our ears here at The Good Web Guide.

January 2018