Oval Diamonds
Oval Shape Diamond have seen a surge in popularity in recent years and not only are they beautiful and sparkly, but they over a great size per carat which means they’re larger in surface area that other diamonds of the same carat weight. This means you get bigger for your budget!
Twisted Bands
The addition of extra diamonds in the band of your engagement ring is nothing new – subtle sparkle has enhanced your chosen centre stone for decades. The most popular style leading the way however is a twisted band set with diamonds for that extra intricate detail to catch your eye.
Yellow Gold
Once upon a time, yellow gold led the way for all engagement rings with 90% of all rings produced being made in yellow gold. Over the last decade however, white gold and platinum have been the most popular. This yellow metal is on the rise however and now is the time to appreciate this naturally mined metal.
About Purely Diamonds
Purely Diamonds is a British, family-run business based in London’s jewellery district, Hatton Garden, whose heritage dates back to 1979. The company specialises in the design and manufacture of fine diamond jewellery, which is manufactured in-house in the company's London workshop. The concept is genius as buying something directly from a manufacturer cuts out the middleman, meaning the consumer can buy amazing quality jewellery at affordable prices. Each ring is made to order and carefully set by hand, making each ring as individual as its wearer.
January 2020
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