These are the Beauty Pie buys our skin, hair, face and body cannot live without.

Beauty Pie, the revolutionary direct-to-consumer membership model from serial entrepreneur Marcia Kilgore (Bliss Spa, FitFlop and Soap & Glory to name but a few) has opened its first bricks and mortar pop-up in Covent Garden this summer. Open until 10 July, the Warehouse of Dreams plays on the fact savvy beauty consumers can buy formulas from Europe’s top skincare, make-up and fragrance manufacturers direct and at factory prices – all without the middleman mark-up. The Beauty Pie offering has been strictly online until now (bar a brief pop up at Harvey Nichols that was foiled by the outbreak of COVID). This time round subscribers, will be treated to in-store consultations, new launches and the opportunity to smell, sample and spritz IRL.

To celebrate the opening, we’ve rounded up GWG team’s favourite Beauty Pie buys they can’t live without.


AM/PM Jeju Daily Multi-Phase Purifying Cleansing Milk, £14

Whilst we love the OG cleansing balm for winter (if you know, you know), the Jeju Daily milk is our switch-up for summer. It massages into an oil on the skin to dissolve make-up in record time, before rinsing away to leave skin bright and without residue. Buy it here.


Super Retinol + Vitamin C Night Renewal Moisturiser, £16

Formulated in a top Swiss lab, this Retinol would usually retail for £70 thanks to its concentrated formula of skincare actives: a powerhouse of retinol, hyaluronic acids, vitamins C and E. It will tackle fine lines, brighten and hydrate in one overnight step. Buy it here.


Super Healthy Skin Body Polish, £7.50

A body polish that is super effective at sloughing away dull dead skin yet doesn’t leave skin tight or dry thanks to a super nourishing mix of omega oils, fruit enzymes and vitamin E. Skin is so soft and smooth you can even skip your body moisturiser! Buy it here.


Praia do Paradiso Candle, £25

Summer in a candle - this limited-edition fragrance with sea salt and tonka bean comes in a palm-tree etched gold votive, perfect for transporting you to sunnier climes, whatever the weather. Buy it here.


Repair Treatment, £8.50

We have tried countless hair masks and treatments at three or four times the cost. Nothing beats this on our long, dry tresses – and all for under a tenner. Great for smoothing split ends, protecting colour and strengthening hair’s elasticity and shine, it’s perfect for restoring post-holiday hair to its gloss roots. Buy it here.


Sheer Tinted Oil-Free SPF20, £9

If a full-coverage foundation feels too much for summer but you’re not ready to go bare-faced, this sheer tinted SPF is just the thing. With moisturising squalane it gives a great soft-focus ‘filter-like’ glow with added sun protection too. Buy it here.


James Molloy Deluxe Eyeshadow Quads, £15

Curated by make-up master, James Molloy, these compact eyeshadow quads are the perfect mix of matte and shimmery shades, with high-pigment finishes for long-wear, crease-resistant looks. All you need for multiple looks, it’s perfect for holiday packing. Buy it here.


Supercheek Cream Blush, £10

The perfect little pot of colour. Apply with your ring finger to the apple of the cheek and the super-blendable, matte texture balm will melt into skin for a natural flush of healthy colour. Buy it here.


Wondergloss Collagen Lip Oil, £10

Not just a pretty lip gloss (although it is that too), this hydrating lip treatment is packed with collagen and antioxidant cherry and hibiscus oils to plump lips with a dewy, nourished finish. Buy it here.

By Lydia Mansi
July 2022

Lydia Mansi

Lifestyle Editor

Lydia is an all-round lifestyle guru, tireless champion of women in business and our resident expert on beauty.