Selling over 850 brands as well as its own range of clothing and accessories, ASOS is a haven for millennial fashionistas. What began as a tiny start-up in 2000 is now Britain’s largest online retailer. The ASOS app is thought to have been downloaded over 10 million times.
BOOHOO
Fun fashion that doesn’t take life too seriously is the order of the day at this UK site. Want a dress for Saturday night’s party? Need a clutch of new bikinis? After a pair of this season’s chunky trainers? Boasting over four million social media fans, boohoo is clearly getting a lot right with its own-brand booty.
MISSGUIDED
Collaborations with everyone from Pamela Anderson to Nicole Scherzinger to Jourdan Dunn keep this zingy retailer as fresh as can be. Sequins, neon and ultra low prices abound, with new styles coming online every day. Launched in Manchester in 2006, the Missguided business is booming.
PRETTY LITTLE THING
Now owned by boohoo, Pretty Little Thing was named the fastest growing online fashion company in 2017. With plenty of celebrity ambassadors and a lightning-quick response to new trends, affordable street style comes easy here.
NASTY GAL
Originating in LA, this trend-led retailer has customers in over 60 countries. Think animal prints, logo tees and achingly trendy sunglasses. Reasonably priced at the best of times, Nasty Gal’s sale prices are staggering.
April 2019