New site for the mega rich! How to buy private islands, jewel-covered toys and yachts online.

Dubbed the ‘Amazon for millionaires,’ a new site called HushHush has launched selling jets, yachts, super cars and even private islands.

The global online VIP marketplace and concierge offers the super-rich the chance to buy luxury items across all categories on a single website. It offers free delivery worldwide and boasts the biggest selection of luxury goods and services in one trusted destination.

Looking for a swanky new yacht? The site is selling a £41.3 million Admiral Explorer yacht. This is currently the most expensive item on sale. A new toy for your child? Check out the £2 million jewel-encrusted Rubik’s Cube, a £4,500 rocking horse or a £6,595 life-size Stormtrooper! Or perhaps a new holiday home? Listed on the site is a £77 million private island off the Florida coast. The site lists more than 200,000 luxury goods from all around the world including the most sought-after hyper-cars and fine art.

There is also a personal shopping concierge service for VIPs; the team promise to find anything for its buyers, at any hour of the day. “At our customers can find everything from yachts and property to super cars and art, underwater jet skis and arcade games to vineyards and £25m Texan ranches,” says founder and CEO Aaron Harpin. “We really do offer everything our customers might enjoy; and our commitment to customer satisfaction and confidentiality is absolutely paramount.”

The site is based in London and hopes to become the trusted go-to destination for high-end consumers. “We wanted to create the leading destination for millionaires and billionaires to buy the finest things in life, all conveniently on one website,” says Harpin. “The VIP concierge sector has grown massively in recent years, and the world’s most affluent consumers are increasingly turning to online marketplaces to source the goods they want.”

“The team liaises with the sellers to facilitate a successful transaction via escrow or via lawyers (if applicable), very much like a traditional offline purchase of such high value items,” says a spokesperson. “HushHush is looking to revolutionise the sector and make global access to luxury items as frictionless as buying a TV or other normal high value item. It's just that the buyers for these items have significantly larger budgets.”

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February 2019