Our selection of charitable enterprises that are using the web in an innovative way to motivate and engage.

‘Not-for-profit’ is a catch all title for any business or charity that does not earn profits for its owners – as the name might suggest. Instead, all of the money earned by or donated to a not-for-profit business is used in pursuing the organisation's objectives and keeping it running. Whether that may be humanitarian aid, wildlife conservation, medical research or national heritage – we have selected ten not-for-profit sites that are sharing their messages innovatively, online:



Amnesty International is the world's leading human-rights organization. Their website is a great resource of informed, up-to-date information on many of the world’s leading human rights issues faced by men and women around the globe – from gender inequality, LGBTI rights, racial discrimination, FGM, free speech and religious conflict. Their work aims to ‘protect people wherever justice, freedom, truth and dignity are denied’. Full of first-person accounts, the latest news on policy and government reviews and both global and national campaigns to shine a spotlight on the most vital work they are doing.



Founded in 1961, the World Wildlife Foundation has never had a tougher job on their hands than now; WWF is working to restore thriving habitats and species in the face of climate change, habitat destruction and species decline in as far reaching locations as the Amazon to the Arctic. Across rainforests, African grasslands and the UK’s own indigenous riverways, the WWF has a stark job on its hands protecting dwindling populations of endangered species through habitat conservation and campaigning to change policies on poaching and illegal animal trade. Yet it’s not all doom and gloom, the ‘Success Stories’ section of their website shares the wins they are making with successful protection and rehabilitation schemes, whilst the ‘Wildlife’ section is a great resource for animal-mad kids to learn more about the precious species the WWF are striving to protect.



For 150 years, the British Red Cross have been responding to global and national crises and working with a network of volunteers, agencies and aid providers to deliver essential medical, food and infrastructure support in times of natural disaster and conflict. You can read about their current appeals and how you can help on their website, as well as learn basic lifesaving first aid techniques through their comprehensive video library.



Save the Children was founded in the UK in 1919 by two sisters with the singular quest to improve the lives of children through better education, nutrition and health care throughout Europe after the effects of World War I. Fast-forward 100 years and they now provide global emergency aid in response to natural disasters, war, and other conflicts, as well as continuing their work here in the UK to tackle the British poverty gap. Access the most up-to-date videos and appeal updates on their website’s multi-media news feed.



Oxfam’s fight against global poverty takes on the big issues that keep people poor - inequality, hunger and climate change. Driven to empower people with the tools and education to rise out of poverty through long-term solutions rather than short-term aid – they provide clean water, sanitation, educational materials, farming resources and vital health training to improve the infrastructure of developing regions around the world. Their website is full of positive case studies, bringing to life the impact their work is having on rural communities.



With 1 in 3 people’s lives affected by cancer, Macmillan don’t just offer expert medical support – but crucially, financial and emotional support too to help patients live not just with the physical effects of cancer but the practical and psychological ones too. The information hub is an expert resource for patients and their carers online; covering topics such as what to expect from a range of cancer treatments, to nutrition and practical guidelines on how to access financial support whilst undergoing treatment.



The National Trust is something of a national treasure in itself – over 120 years old, the Trust’s remit is to ‘preserve the heritage of the British Isles’ – and not just country piles, the NT looks after some 780 miles of coastline, 248,000 hectares of land, 500 historic houses, castles, ancient monuments and gardens – not to mention close to 1 million works of art. The website offers more than just a history lesson - you can browse a range of seasonal recipes, profiles on British artisan makers and creators as well as book your own holiday at one of their historic properties.



Water Aid want to change lives with three things – Water. Toilets. Hygiene. Since 1981 they have helped 25 million people access clean water, yet still 1 in 9 people around the globe do not have a safe water supply and only 1 in 3 the use of a decent toilet. Focused on providing the most basic of facilities, their compelling website shares the life-changing effects their work provides, not only on health but the knock-on effects to farming, education and community infrastructure.



English Heritage was established at the end of the 19th century to ‘create a collection of all the greatest sites and buildings that tell the story of England’ – from prehistoric sites to Roman forts, medieval castles and Georgian villas. The greatest examples of architectural and historic English heritage are preserved and accessible to the general public with the aim to give an interactive, living history of the British Isles. Only recently established as a charity in 2015, the website is full of their plans to make their portfolio fun, inspiring places for future generations.



Helping children and young people in the UK for 149 years, Action for Children supports the youngest generation through fostering or adoption – and by intervening early to stop neglect and abuse. They also campaign to make life better for children with disabilities. Their 7,000 staff and volunteers operate over 522 services, improving the lives of 301,000 children, teenagers, parents and carers every year. The website is a great first port of call for anyone on a fact-finding mission to learn more about the fostering or adoption process, or looking for parenting support.


Ten Best Charity Websites
How To Help Afghanistan

May 2019

By Lydia Mansi

Hero image courtesy of WWF