Are these the richest people on Instagram? There’s smug, and then there are just the insufferably rich.

We look at some of the richest people on Instagram who use the internet as a means to flaunt their lavish lifestyles. Jealous. Us?


Has Richard Branson gone soft? The Virgin Group founder, worth over £3bn, keeps posting pictures of his baby grandchildren. Branson loves to post inspirational quotes, pictures of his privately owned islands and his latest projects. On Insta, he describes himself as ‘tie loathing adventurer and thrill seeker, who believes in turning ideas into reality.’ He has 2.5m followers.


Suave, dapper and not afraid of showing off. Meet Brendan Fitzpatrick, the 25-year-old luxury estate agent and star of E! reality show Rich Kids of Beverly Hills. Two years ago, he boasted about closing nearly $40million in Los Angeles with the hashtags #yeew and #realestate. His ostentatious wedding to Morgan Stewart was well documented on social media; she wore a see-through lace crop top with a satin skirt as they tied the knot in front of 150 guests on 7 May 2016.


This is the Hugh Hefner of our generation. The self-described venture capitalist Dan Bilzerian is an (often naked) Instagram playboy with over 20million followers. The 39-year-old poker player leads a well-documented life that is as divisive as it is enthralling. His haircuts are done by naked women (in bow ties), he posts selfies with Justin Bieber and he has a penchant for weaponry; he bought a new pick-up truck to transport his 20mm anti-tank gun.


Worth £340million, the now retired boxer fills his Instagram feed with pictures of his yachts, mansions and jets. Floyd Mayweather is one of the highest paid athletes ever. He captioned a recent post of a million dollar cheque writing, ‘I’ve made smart investments, sorry for those that thought that I couldn’t read, write or count. Y’ll call them watches, I call them time pieces. Y’all call them boats, I call them yachts. Y’ll call them houses, I call them mansions. Y’all charter jets and we own jets.’ Not boastful at all, then.


Famed for his bad taste shots, Scott Disick is the father of Kourtney Kardashian’s children. He has 20.5m followers. Keen to remind us of his wealth, Scott has posted a picture of himself and Khloe Kardashian covered in dollar bills on the sofa and another of himself clutching fistfuls of cash to his ear pretending they are a mobile phone. His accumulated fortune is estimated to be £18million.

May 2018