Bob’s your uncle: Insta inspiration for the most popular haircut in fashion right now.

The bob craze that took root in the pandemic shows no sign of abating in fashion circles– or in any circles for that matter. Most recently, Stella McCartney’s AW22 show was awash with shoulder grazing styles, in every conceivable permutation. Perhaps it’s because of the bob’s ease of styling; maybe it is its versatility; or it could be the nonchalant cool-girl vibes that a really good bob exudes that makes it the most coveted and requested look at hairdressers up and down the land. Whether short and blunt, soft with a fringe, curly and tousled or long, these Insta inspirations are what we’ll be clutching on our next visit to the salon.

Relaxed & Classic At Stella McCartney

Stella’s AW22 show was all about celebrating the genius of American artist Frank Stella. But for those with eyes on the ‘do of the moment, it could equally have been said to be all about the bob. There is no element of this picture that doesn’t scream ‘classic’. We love the centre parting, the gloss and the slight kink and messy up-flick at the bottom.

Channel the Nineties

The long fringe, the flicked-over side parting, the bouncy layer: all scream 1990s era supermodel and we love it. Fresh and wholly fabulous.

When Bob Met Bangs

One of the sweetest ways to wear a bob, we love the elfin vibes of this lightly layered cut with a full fringe. The good news is that you don’t need thick, abundant or particularly well-behaved hair to pull this off. A great way to style a mid-length bob and add structure for fine hair.

Try Shorter At The Front

Most graduated bobs are designed to be face-framing, with hair cropped shorter at the back and getting longer towards the chin. This style does the opposite. It’s not dramatic, but in a subtle way it confounds expectation and gives off an effortlessly cool vibe.

Go For A Short Crop

Not all of us have the cheekbones to pull this style off. But if you are in possession of them, we say it is your style duty to go for the chop and rock a be-fringed cropped bob. So effortless and easy, it screams Parisian glamour. Sigh. Red lipstick is, of course, mandatory.

Layer It Up

This heavily layered bob is beautifully cut, enabling you to roll out of bed and immediately look effortlessly tousled and thus ultra-cool. It is, however, best suited to those with a good thick head of hair.

Be Blunt

The bluntness of this choppy bob ensures that it’s modern and fresh, while still bearing all the timeless hallmarks of this iconic haircut. It works especially well with cool-toned highlights.

Get The Gloss

This sleek cut is an absolute classic. There’s a reason that Anna Wintour hasn’t deviated it from it in decades.


We love the loose just-got-out-of-bed look of this cut, which is both blunt and soft all at the same time.

By Nancy Alsop
March 2022

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Nancy Alsop


Nancy is a magpie for the best in design and culture.