has revolutionised buying for the home, offering Conran-reminiscent pieces for a fraction of the price. If you’re well-acquainted and in search of similar brands to trawl, this is our pick of brands like

Overhauling your home decor used to require a sizeable investment and a visit to a showroom. That, of course, was before a slew of high street interior brands launched onto the online market, offering trend-led designs to elevate your space at affordable prices by cutting out the overheads of a bricks and mortar store and passing the savings on to online customers.

At the vanguard of this direct-to-consumer interiors model was With a wide catalogue of furniture, lighting, storage, textiles, garden and home accessories, it collaborates with a range of furniture and interior designers to create off-the-peg pieces, offering the perfect mix of high-end design and mass-market appeal – with budgets to match. It was, and is, brilliant – but sometimes we crave variety, which is why we’ve rounded up our favourite shops that are similar to

Whether you are looking for a statement centrepiece or the finishing touches, here are seven other brands to check out if you’re looking to refresh your home this spring.


With a mission to give ‘home-lovers beautiful designs at fair prices’, Swoon’s in-house design team creates a wide range of mid-century inspired furniture and accessories, without the cost of middlemen, shops and warehouses to inflate their prices. They work directly with artisans in UK, Europe and globally to bring their designs to life – and directly into homes. Explore the collection here.

West Elm

US-brand West Elm has been the only home retailer on Barron’s 100 Sustainable US Companies list for five years straight, thanks to its excellent offering of furniture, soft furnishings, home office design and accessories. West Elm bridges the gap between ‘conscious’ and ‘affordable’ with their modern classic designs; shoppers can be assured that everything is made in their Fair Trade factories using a range of organic fabrics and sustainably sourced raw materials. Explore the collection here.

La Redoute

French e-tailer La Redoute has a UK-dedicated site, offering a marketplace for well-known interiors brands, as well as their own designs. Its inventory is vast and, at first, overwhelming – but shopping by trend (think ‘seventies revival’, ‘organic curves’ and ‘rustic summer’) immediately gives you a clever room edit that sits together both in colour palette and design aesthetic. Making room makeovers a design doddle. Explore the collection here.

Swyft Home

A common bugbear with sofa purchases is the long wait time and the will-it-fit-through-the-door anxiety. Swyft Home has nailed both these issues with its simple and straightforward online sofa store. Simply order from model’s one to five, and your sofa will arrive next day (with free delivery) in an easy-to-manoeuvre box, ready to assemble in minutes. It also offers free swatch boxes, so you can check your chosen fabric will fit your scheme before ordering. If you think ‘quick’ means ‘cheap’, think again – its frames have a 15-year guarantee and the fabrics feature industry leading stain-resistant technology, too. Explore the collection here.

Maisons Du Monde

Another French interiors brand bringing affordable homewares to the UK market, Maisons Du Monde allows you to shop by product, but also by style of home, from contemporary or vintage to classic, industrial or seaside. That way, you can quickly hone in on the collections that will best suit not just your room but your whole home for a cohesive look. The ‘Good is Beautiful’ initiative offers transparency on the company’s short- and long-term goals around sustainable sourcing, gender equality employment and climate change. A modern approach to home design that doesn’t have to cost the earth. Explore the collection here.

Rose & Grey

Rose & Grey founders, couple Lyndsey and Guy Goodger, launched their online boutique in 2008, when ordering furniture online was almost unheard of. Sourcing an extensive collection of design-led homeware and made-to-order furniture from the UK, Europe and beyond, their trained eye for interior must-have styles allows them to cleverly marry beautiful on-trend designs with timeless quality that will be loved, and last. Explore the collection here.

Graham & Green

Graham & Green has long been known as the ‘go-to’ for interiors buys that are slightly out the ordinary, offering quirky, bold designs that will add instant character and charm to a home. First launched in Notting Hill in 1974 as an emporium selling founder Antonia’s eclectic finds from far-flung destinations including India, Morocco and beyond, it has evolved as a family-run business over 40 years, all the while keeping with the same fun-loving DNA. It delivers everything from sofas to candlesticks with the same colourful joie de vivre. Explore the collection here.

By Lydia Mansi
April 2022

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Lydia Mansi

Lifestyle Editor

Lydia is an all-round lifestyle guru, tireless champion of women in business and our resident expert on beauty.