Watch out Interflora, you aren’t the only florist in town. There are well-funded startups and established rivals snapping at your heels. Receiving and giving flowers is universally a wonderful act of thoughtfulness. It makes you feel warm and fuzzy, or is that just us? However, the net is a jungle when it comes to choosing online florists. You don’t want to get caught out giving supermarket-standard flowers, and you don’t want to get ripped off either. Discover how Tom Ford sends his flowers, the letterbox blooms and Vanity Fair’s favourite flower website with our pick of online florists.
BLOOM & WILD
First up, we must mention Bloom & Wild Flowers, the through-the-letterbox flower website that has re-imagined flower gifting. Theirs is a disruptive website (just how we like them). In the eyes of Bloom & Wild Flowers, there is no reason the recipient needs to answer the door to receive a bunch of flowers. Their bouquets are packed by hand, with protective netting on larger flowers and flaltpacked in a cardboard box making receiving flowers as easy as receiving a letter. Are we gushing? Yes. No wonder they won our Website of the Year Award 2016. Natch.
Bloomon is an Amsterdam-based online company that cuts out the middlemen and focuses on flower subscriptions. It bypasses auctions, wholesalers and stores shortening the supply chain. Last year, Bloomon raised €8million in funding from international investors and delivered over 100,000 bouquets. Their mission this year? ‘The ambitious team behind Bloomon have set themselves a single-minded mission: to deliver 1 million bouquets Europe-wide before the summer of 2017,’ read the press release following the UK launch last February.
Big hitters have been supporting Flowerbx from the offset. Tom Ford sends his flowers using the London-based floral subscription service that is often spotted in Vogue, Vanity Fair, Grazia, Elle Décor and the FT. Strategic investors including Mark Sebba, former CEO of Net-a-Porter Group have contributed to their $1.25million seed funding that closed in April 2016. Impressive backing, but what makes Flowerbx different? This London startup offers a subscription service selling flowers direct from the auctions in Holland. Their USP is delivering single variety bunches only, and straight from the auctions in Holland. They state quite clearly, ‘We are not florists. We are cut flower specialists.’ Good enough for Ford, good enough for us.
Another site which is a favourite with the coffee table glossies. Editors fawn over Appleyard Flowers – Vanity Fair, Tatler, Harpers Bazaar et all – they’re all suckers for the boutique florist. From luxury roses to scented lilies, Appleyard rates themselves as the best flower delivery service in the UK and specialises in hand-tied bouquets. You can even order by 4pm for a Sunday flower delivery.
We wouldn’t dream of ignoring Interflora on this list, but we did want you to know there are others out there. Interflora ‘the world's largest flower delivery network' has been running for nearly 100 years and they pride themselves on their personable service. Finding the perfect bunch is simple and quick with search options including flower range, occasion and gift type.
Delivery options are varied: If you place your order between 8am and 2pm it will be in the intended hands within 3 hours (Mon-Sat). For next day delivery; order your flowers before 1pm and they can be on your special someone's doorstep by lunchtime the next day. An order tracking service will give you peace of mind wherever your bunch is due to be delivered in UK or abroad.
Independent florists Serenata Flowers specialise in free next day delivery anywhere in the UK, but if you need flowers asap their partner florists across the British Isles will fulfil your order for just £6.99. Serenata buy direct from growers to ensure that you get the freshest bunches at the very best prices. If you're in desperate need, a bouquet can be delivered at a particular time for only £4.99. We rather like their plant offers – bestsellers include the yellow pot rose and white orchid.
At Fineflora either choose your bouquet and delivery method or browse by occasion, sentiment or flower type. Most bouquets can be re-sized to suit your budget and you can add a card, sweet treat or garden plant to complete your gift. Send a present to an Aunt in Australia or a friend in Finland with the delivery price included.
If the recipient lives on UK soil, Fine Flora's postal or local delivery options will see them enjoy fresh flowers in no time. Order before 2.30 p.m (Mon-Sat) and your gift will arrive on the same day. Courier and local deliveries can be arranged in advance for a special occasion with a signature on delivery. If you send flowers on a regular basis, get rewarded for giving presents with ‘Fineflora points' which soon add up to save you money on your next order.
If you’re after guaranteed luxury and want no qualms about standard, Quintessentially Flowers will put your mind at ease. The central London based florist sells luxurious fresh flowers, bespoke bouquets and Peggy Porschen cupcakes. Simply select a bouquet, choose the size, delivery date and personal message and you're ready to go. Same and next day delivery with order tracking will certify the arrival of your gift. If you have an event to plan Quintessentially Flowers can assist you in providing the most exquisite arrangements for any occasion.
If you want to send flowers anywhere from Japan to Western Samoa click on your desired location and choose the bouquet for you. Arena Flowers delivers to over 80 countries worldwide. Their stems are purchased, conditioned and brought to the UK within 18 hours of being cut to give you the freshest possible bouquet.
Tailor-make a bespoke bunch or choose from the variety of pre-made selections available. Add a card, balloons, wine or chocolates to your order and make your loved one's day. Deliveries are free Mon-Fri with a Saturday surcharge of £4.99 for postcodes outside Greater London. Deliveries are carefully packaged with plant food to keep them healthy on the journey. You can also organise your surprise for a particular time of day for only £4.99.
Updated January 2017