Bloom & Wild
First up, we must mention Bloom & Wild Flowers, the through-the-letterbox flower website that re-imagined flower gifting. In the eyes of Bloom & Wild Flowers, there is no reason the recipient needs to answer the door to receive a bunch of flowers. Plus, it takes just a few clicks to place an order too. Their bouquets are packed by hand, with protective netting on larger flowers and flat-packed in a cardboard box, making receiving flowers as easy as receiving a letter. Are we gushing? Yes, we still are. No wonder they are a previous GWG Award winner.
Valentine’s Pick: You cannot go wrong with The Extra Special Roses, £75, pictured.
Flowerbx
Big hitters have been supporting Flowerbx from the offset. Tom Ford sends his flowers using the London-based floral subscription service, which has also been spotted in Vogue, Vanity Fair, Grazia, Elle Décor and the FT. What makes Flowerbx different? This London company offers a subscription service selling flowers direct from the auctions in Holland. Their USP is delivering single variety bunches only, and straight from the auctions in Holland. They state quite clearly, ‘We are not florists. We are cut flower specialists.’ Good enough for Ford, good enough for us.
Valentine’s Pick: We adore the Siren Pink Double Tulips, from £55, pictured.
The Real Flower Company
You'll find stunning bouquets that pop with colour at this most English of florists, with flowers, herbs and foliage grown on its own English and Fairtrade sustainable farms. Founded in 1995 by Rosebie Morton, the company was one of the first to sell natural arrangements using wonderfully scented natural roses, flowers and foliage. You can get same day delivery in London and otherwise, it offers nationwide delivery. Take a moment to browse the gifts as well, which include scented candles, fresh rose petals, monthly flower delivery, vases (well worth checking out), florist tools and accessories.
Valentine’s Pick: We would swoon were we to find the Romantic Juliet Hat Box Arrangement, £135, pictured, on our doorstep.
Freddie’s Flowers
Freddie's Flowers was created by Freddie Garland whose parents ran a flower shop in Pimlico and who thus grew up surrounded by blooms. After a stint as a vegetable deliveryman for Abel & Cole, Freddie cooked up his business plan: instead of creating a bricks-and-mortar flower shop, he plumped for an online flower website delivering weekly and fortnightly boxes of fresh cut flowers to its subscribers. This service has now expanded, so you can order one-off gifts as well.
Valentine’s Pick: The Lines From A Sonnet, £55, pictured, is a beauty, replete with roses and calla lilies. Pure joy.
Bloomon
Bloomon is an Amsterdam-based online company that cuts out the middlemen and focuses on both ready to buy and flower subscriptions. It bypasses auctions, wholesalers and stores shortening the supply chain so the flowers you receive last longer. All bloomon products are climate neutral, from grower to front door.
Valentine’s Pick: Vivid Romance, £40.95 is cut at different heights to be as dynamic as your paramour.
Appleyard London
Another favourite with the coffee table glossies, editors fawn over Appleyard Flowers: Vanity Fair, Tatler, Harper’s Bazaar et al, they’re all suckers for the boutique florist. From luxury roses to scented lilies, Appleyard rates itself as the best flower delivery service in the UK and specialises in hand-tied bouquets. The company offers same day flower delivery for London addresses and, if you order flowers by 3 p.m. on Saturday, they'll be delivered on Sunday across the UK.
Valentine’s Pick: You can’t go wrong with Scented Garden, £49.99, pictured, which is a heady delight of pink and lilac roses with hypericum berries, purple santini chrysanthemum and rose gold fern.
Interflora
Interflora ‘the world's largest flower delivery network' has been running for over 100 years and prides itself on its personable service. Finding the perfect bunch is simple and quick with search options including flower range, occasion and gift type.
Delivery options are varied: If you place your order between 8 a.m. and 2 p.m. it will be in the intended hands within three hours (Mon-Sat). For next day delivery; order your flowers before 1 p.m. and they can be on your special someone's doorstep by lunchtime the next day. An order tracking service will give you peace of mind wherever your bunch is due to be delivered in UK or abroad.
Valentine’s Pick: The soft hues of the Beautifully Simple Pink Bouquet, £75, pictured, is the stuff of Valentine’s dreams.
Serenata Flowers
Independent florist Serenata Flowers specialises in free next-day delivery anywhere in the UK, but if you need flowers asap, its partner florists across the British Isles will fulfil your order for just £6.99. Serenata buy direct from growers to ensure that you get the freshest bunches at the very best prices. You can book a timed courier delivery and send flowers before 10.30am or noon (cost of £9.99 and £4.99). We rather like their plant offers – bestsellers include the yellow pot rose and white orchid.
Valentine’s Pick: Blushing Rose, now £26.99, pictured, is a divine medley of lovely pink, cerise, and warm orange-toned roses.
Guernsey Flowers
Established in 2003, these British-grown flowers are handpicked from Guernsey and the Isle of Scilly and delivered with a custom gift message on your chosen day. The company started with a small patch of freesias over twenty years ago, and these are still a specialty. Shop by flower, mixed bouquets and subscriptions.
Valentine’s Pick: If you want to go off-piste from the traditional reds and pinks, try Guernsey Flowers Mixed Guernsey Long Stem Freesia Flowers, £55, pictured, a colourful bouquet of mixed long-stem freesias.
Arena Flowers
If you want to send flowers anywhere in the world – from Japan to Western Samoa – simply click on your desired location and choose the bouquet for you. Arena Flowers delivers to over 80 countries worldwide. Their stems are purchased, conditioned and brought to the UK within 18 hours of being cut to give you the freshest possible bouquet.
Tailor-make a bespoke bunch or choose from the variety of pre-made selections available. Add a card, balloons, wine or chocolates to your order and make your loved one's day. The florist offers free next day delivery across most of mainland UK when you order through its app or there is a £4 charge when ordering through the website. Deliveries are carefully packaged with plant food to keep them healthy on the journey.
Valentine’s Pick: Who could possibly resist a bouquet called Power Of Love, £85, pictured, on any day of the year, let alone Valentine’s?
Floom Flowers
Floom connects buyers with independent, local florists for your flower deliveries. This approach not only simplifies finding quality floral arrangements but also allows you to support local businesses without needing to know the ins and outs of your area’s flower shops. Plus, it helps reduce the carbon footprint of each delivery. Perfect for spreading the love this Valentine’s Day.
Valentine’s Pick: Imagine the Love Me Do, £604, arriving on your doorstep on Valentine’s Day. Expensive, yes. but an absolute knock out and sending a very strong message.
FAQs On Buying Flowers Online
1. How do I place an order online?
To order flowers online, choose the bouquet or arrangement you like, fill in the delivery details (recipient’s name, address and preferred date), add a personal message if you want one, then complete your purchase at checkout.
2. How long does delivery take?
Delivery times vary by florist. Many UK sites offer same-day delivery if you order before a cut-off time, and next-day delivery as standard across the UK. Check the delivery options at checkout: busy dates like Valentine’s Day can fill up fast.
3. Will the flowers look exactly like the picture online?
Not always. Websites often use staged photos. Given flowers are natural, arrangements can vary slightly in colour, stem count, and vase style, especially if the florist uses seasonal stems or substitutions. Always read the product description for size and contents.
4. Why are flowers sometimes expensive online?
Prices reflect quality, freshness, sourcing, and delivery costs. Cheaper arrangements may use fewer stems or lower-grade flowers. Quality online florists work with growers to deliver fresh blooms, which costs more but usually lasts longer and looks better.
5. How can I be sure the flowers will arrive fresh?
Look for online florists that source from reputable growers, have good reviews about freshness and delivery, and use proper packaging to protect blooms in transit. Checking reviews and delivery policies helps ensure better quality.
6. What if the recipient isn’t home when the flowers arrive?
Most florists will attempt delivery and, if no one is home, either leave the flowers somewhere safe, with a neighbour, or attempt redelivery. Some also let you leave special delivery instructions at checkout.
7. Can I send flowers abroad?
Many UK sites in our roundup offer international delivery to multiple countries, detail and cost depend on destination and florist.
8. Can I add extras like chocolates or cards?
Most online florists let you include extras such as gift cards, chocolates, balloons, or vases during checkout.
9. What should I do if something goes wrong with my order?
Contact customer support right away. Have your order number ready and explain the issue (late delivery, wrong flowers, damage). Most reputable online florists have refund or re-delivery policies.
10. Any tips for big dates (Valentine’s Day, Mother’s Day)?
Be sure to order early, major flower holidays book up fast and delivery slots sell out. Planning ahead can also broaden your choice of flowers and arrangements.
