With fashion week fast approaching, it's time to up your game in the fashion stakes. Never before has there been such a diverse range of sites that are so well designed and easy to navigate. The retail environment has moved swiftly from display cabinet to online magazine with a community feel. These sites provide some exclusive buys along with draw-dropping discounts that won't have you eating cornflakes for the month to afford that designer handbag.
No womenswear list would be complete without the bastion of women's fashion Net-a-Porter. Viewed by over 2.5 million women each month, the site maintains its position as the world's premier online luxury fashion retailer. High fashion editorial with features on the fashion industry's latest darlings will keep your finger on the pulse. Straight to the spending? Browse the alphabet of brands from Alexander McQueen to Yves Saint Laurent.
Wolf and Badger
Shopping for new-generation, independent designers can at times feel like an aimless trudge. Luckily your savvy woodland friends Wolf and Badger have foraged the best labels for less. The online boutique stocks anything from a 'Bee in her Bonnet' scarf to a gold spider chandelier in addition to their plush range of clothes, jewellery and accessories. Not only will you be able to nab something unique but you can also rest safe in the knowledge that you're supporting smaller, up and coming brands.
Tired of seeing red carpet snaps of celebs and their stylist counterparts? Can't afford your own Rachel Zoe? Stylist Pick brings some of the most in-demand stylists to your living room with a style quiz that will have you red carpet ready in no time. The quiz takes into consideration which celeb you'd trade outfits with in an instant, your favourite styles and brands before creating a personalised shortlist of shoes. All items are a steal at £39.95 and each purchase is delivered in a little black box with accompanying Polaroid style photo for your wardrobe. With Cheryl Cole's new range only available to members, you'll have Carrie Bradshaw quaking in her boots!
There's nothing like a boutique shopping experience but with no mini-break in the diary, Far Fetch will bring the best boutiques from around the world to your computer. Shipments are made straight to your door with fast worldwide shipping and free global returns taking the fear out of clicking the "buy" button. The People page includes exclusive interviews with designers and features on the latest trends from film to the catwalk making the site a community, not just a retail outlet.
If it's luxe for less you're after, Cocosa provides designer labels at bargain prices, served with an injection of trend watching. The sale time for items is limited but the shelf life is certainly not. The site stocks a range of investment pieces in addition to seasonal wardrobe top-ups. Sign up to the daily newsletter for bang up to date discounts on anything from Mary-Kate and Ashley Olsen's boot range to Vivienne Westwood's Anglomania line.
There's nothing this site won't do. Trend collections? Check. Independent boutiques? Check. Vintage? Check. Not only this but Asos gives The Sartorialist a run for his money with The People's Runway; a haven for readers' street style which you can not only fawn over but buy! The collection of blogs are updated daily offering tips on how to customise your ankle boots right through to Baftas best dressed celebrities.
Brought to you by the wonderful people of Net-a-Porter but for a fraction of the cost, The Outnet offers the discounts of an outlet store but in the most fashionable of formats. If this wasn't enough, enjoy a host of special events including pop-up sales, giveaways and auctions that won't put you through the pain of reaching gridlock in the first day of a sample sale. The Dress Me tool has you date ready or travel chic with miniature tips from your favourite fashion editors. The world will be your oyster.
And last but not least brand new site Logue London deserves a mention for the girl about town. During Emma Logue's time working as a banker in the city, she came to realise the sheer mundanity of women's workwear available. The site provides a capsule collection of dresses detailing different collars and sleeve styles with unexpected flashes of colour that will take you from the office to an evening do with elegance.
15th February 2012.