The bulky ski jackets, fogged up goggles and unflattering salopettes that once defined your ski holiday are a thing of the past. About time, too. Whatever their budget, today’s skiers no longer need to sacrifice style for practicality.
High street ski wear
If splashing cash is no issue, make a worthy investment in top of the range high performance outerwear from cult ski labels Perfect Moment, Goldbergh and Fusalp. That said, you needn’t blow a small fortune to buy good-looking and technical skiwear that you’ll wear for years to come. That is music to our ears. This season, high street brands like Sweaty Betty, H&M, ASOS and one-stop-shop Dare2B boast trending ski collections that are affordable and actually cool. Arguably, some of it is so chic, it’s not just for the slopes.
M&S launches its first ski wear collection
At the beginning of this year, M&S launched its first collection of ski wear under the moniker of its fitness subrand, Goodmove. With next level innovations, from temperature controlling fabrics to moisture wicking base layers, M&S is joining top skiwear brands on the slopes. With waterproof jackets to essential thermals and fun knitwear for après-ski, the brand is putting itself forward as a viable go-to for kitting out your ski wardrobe, and it's wallet friendly to boot.
Looking good on the slopes
Whether you’re carving up the powder or walking up mountains with skins on your skis, scroll our edit for staying warm and looking good on the slopes. From Bond girl one-pieces and animal print layers to sculpting salopettes and stompy snow boots, these are the hero ski buys we’re adding to basket... And don't forget your SPF and ski friendly skincare buys.
