Dotty Dungarees
Founded by lifelong pals Georgie and Alice in 2013, Dotty Dungarees was breathed into being to channel the duo’s own outdoorsy childhoods, which had invariably been spent in, you guessed it, dungarees. With zero experience but bags of enthusiasm, they began working with an all-female workforce in China to create classic but playful dungarees that can withstand everything a carefree childhood spent in the woods and the wilds can throw at it. Wear them, love them, hand them down. Perfect.
We love: Waterlilies Patchwork Corduroy Dungarees, £48.
Organic Zoo
Organic Zoo is rightly proud of its manufacturing processes: simply, everything is designed in Brighton and made by highly skilled women in Lviv, Ukraine. Founded by Paulina, it lives up to its name by using only organic materials. And, as she says of her childhood in Poland, ‘Summers were spent in a wooden hut by the lake. The forest was our playground, we learnt to swim in the open water and to fish with rods made of sticks. Those warm hazy days seemed endless, with sun-kissed cheeks, grubby knees and bare feet, no day went by without a picnic… I grew up feeling lighter and happier with less, with a love of being creative, resourceful and connected to nature. It’s these values that are the inspiration for Organic Zoo, creating children’s clothing rooted in that same spirit of playful simplicity, inspired by the natural joy and freedom of my childhood.’. Amen to that.
We love: Dusky Midnight Sweatshirt, £40
Angel & Rocket
Founded in 2014 by Kate Bostock, who spent her career at Next, Asda, and Marks & Spencer, Angel & Rocket keeps family at its heart (her husband and grown-up sons are both collaborators and champions). Using planet-friendly fabrics, she creates colourful clothes for little folk that are consciously made while – crucially – keeping things fun, an often sadly overlooked element when it comes to childrenswear.
We love: Avery Ric Rac Panelled Dress, £32.
Claude & Co
‘Unisex, oversized, and made to last’: those are the tenets that inform everything that Claude & Co makes. Founded in 2016, it quickly garnered approval from high profile stockists in the form of Selfridges and John Lewis before opening its own store in Mountsorrel, Leicestershire. Everything it touches is rightly bouncy and spirited (these are kids’ clothes, after all) – and there are even pieces for the grown-ups too for when the mood to go matchy-matchy strikes.
We love: Emerson Spot Trouser, £35.
O Moon
There’s a gentle, almost poetic quality to O Moon’s children’s clothes, which founder Hannah Exley-Myers makes by hand in her Hastings studio – often to commission. Soft colours, relaxed shapes and fabrics chosen with real care, the brand leans into the idea of childhood as something unhurried: clothes to climb in, sprawl in, and generally live life fully in. Organic materials and careful production runs keep the environmental footprint modest, while the pared-back styling means pieces rarely date. These are the sort of everyday favourites that tend to outlast one child and happily make their way through siblings and friends.
We Love: Denim And Check Big Pocket Trousers, £46.
What Mother Made
As the name suggests, London-based What Mother Made’s emphasis is on craft, care, traditional techniques, natural fibres and a slightly nostalgic sensibility that never tips into fussiness. Pieces feel reassuringly robust – the kind of clothes that cope well with real childhood, looking charming all the while. There’s a lovely heirloom quality too: garments designed for years of wear. Oh, and there is even a dress-up section and womenswear too. Simply, we adore this brilliant maker.
We love: Denim Pleat Dunagrees, £36.
A Monday In Copenhagen
Scandi labels have a knack for getting children’s clothes just right, and A Monday In Copenhagen is no exception. Expect understated colours, excellent knitwear and simple shapes elevated by thoughtful detailing. Everything feels fresh without being trend-chasing – ideal for extended lives across seasons and siblings. There’s a clear emphasis on quality materials and responsible production, but it never feels preachy. We love everything about it, right down to its very name.
We love: A Monday in Copenhagen Jumpsuit Lubella, £36 (Was £71).
Nixnut
Dutch brand Nixnut specialises in beautifully minimal children’s clothing that prioritises durability as much as design. Soft organic cottons, neutral palettes and unfussy cuts make the pieces easy to mix, match and pass on. There’s a cool and contemporary feel to the collections – stylish without looking overly grown-up – and parents appreciate how well everything washes and wears. Investment buys, certainly, but ones that justify themselves through sheer longevity.
We love: Stamp Sweater, £59.95.
The Simple Folk
Organic fabrics, relaxed fits and muted colours define The Simple Folk’s collections, which aim for cosy comfort but also tick all the boxes on the style front too. Sustainability is central, from material sourcing through to production – ideal for everyday wear, they strike that elusive balance between ethical credentials and genuine usability.
We love: The Chunky Cardigan, £56 .
Gray Label
Emily Gray’s Amsterdam-based Gray Label has built a loyal following for its beautifully simple essentials since it began life in 2011. Think soft jersey separates, clean lines and a restrained palette. The emphasis on organic cotton and responsible manufacturing is deeply commendable, while the sartorial appeal lies in how eminently wearable everything is. These are wardrobe foundations that rarely go out of style and will almost always find a second life.
We love: Oversized Tee with Logo, £34.
