Which feels a pity. For all our voice notes, group chats and digital greetings, there is something spirit-lifting about opening an envelope to find a proper card inside. Easter cards, in particular, have a cheerfulness about them that is hard to replicate elsewhere: daffodils in full trumpet, rabbits mid-hop, painterly yellow brushstrokes that seem to capture the optimism of early spring. So perhaps it is time we revived this excellent excuse to send a little sunshine through the post.
Postmarked Spring: The Case For Bringing Back The Easter Card
Once a delightful seasonal tradition, Easter cards have gradually fallen out of favour. These beautifully illustrated designs make a compelling case for bringing them back
While Christmas cards endure and birthday cards remain dutifully dispatched, Easter cards have gradually slipped from circulation. These days, if one appears on the doormat at all, it is usually sent by an elderly relative – the last guardian of a once rather sweet custom.
Which feels a pity. For all our voice notes, group chats and digital greetings, there is something spirit-lifting about opening an envelope to find a proper card inside. Easter cards, in particular, have a cheerfulness about them that is hard to replicate elsewhere: daffodils in full trumpet, rabbits mid-hop, painterly yellow brushstrokes that seem to capture the optimism of early spring. So perhaps it is time we revived this excellent excuse to send a little sunshine through the post.
Which feels a pity. For all our voice notes, group chats and digital greetings, there is something spirit-lifting about opening an envelope to find a proper card inside. Easter cards, in particular, have a cheerfulness about them that is hard to replicate elsewhere: daffodils in full trumpet, rabbits mid-hop, painterly yellow brushstrokes that seem to capture the optimism of early spring. So perhaps it is time we revived this excellent excuse to send a little sunshine through the post.
By
Nancy Alsop
·
Published March 2026
Nancy is a magpie for the best in design and culture.
