The meteoric rise of young, enthusiastic gardeners is one of modern life’s happier developments. Long gone is the notion of gardening as a pastime reserved for retirees or weekend hobbyists. Today, a fresh-faced cohort is transforming Instagram – and their own lush plots of land – into blooming playgrounds of creativity, sustainability, and joy.



From enchanting flower arrangements to cutting gardens to self-sufficiency to regenerative edible gardens, these proponents of horticultural joy scatter ideas as freely as they sow their seeds. Their feeds marry up design, ecology, and calm, practical instruction, and we love every moment of it.

Here, we meet six of the coolest young gardeners whose work, wisdom, and storytelling have captured our hearts (and our feeds). May their patches always flourish, and may they continue to inspire us – and the next generation.


Arthur Parkinson (@arthurparkinson_)





Arthur Parkinson is the original ‘hen-fluencer’ and his floral flamboyance and poultry pals are impossible to resist. Trained at Kew and mentored by Sarah Raven at Perch Hill, Arthur transformed the Emma Bridgewater factory courtyard into a cut-flower jungle filled with jewel-toned blooms and hens pecking around metal troughs. His Instagram is a riot of colour, creativity, and charismatic captions and videos which feel as natural and unstudied as his gardens. ‘He has a genius for making a flower border feel as rich and intense and integrated as any arrangement in a vase,’ says his mentor Sarah Raven. With best-selling books like The Pottery Gardener and The Flower Yard, Arthur is a happy bundle of unbridled enthusiasm and rural wisdom – and we love him for it.


Poppy Okotcha (@poppy.okotcha)





Poppy is a trained horticulturist, permaculture designer, and regenerative grower whose joyful, eco-conscious posts feel like a gulp of fresh air. After a career in fashion, she turned to the land, studying with the RHS and earning her permaculture credentials in 2019. Now based in Devon, Poppy cultivates edible, medicinal, and regenerative gardens and shares stories rooted in healing, ancestral wisdom, and ecological care. She’s appeared on Gardeners’ World, contributed to RHS podcasts, and launched her own courses that invite others to grow in harmony with the land. Her book, A Wilder Way: How Gardens Grow Us, is a deeply inspiring and abidingly wise memoir of her relationship with her ever-changing garden. As Alys Fowler says, ‘This is an intimate look at building a true relationship with a garden and all that live in it. Practical, poetic, political -like the best conversations over tea in the garden'.


Huw Richards (@huw_richards)





Based in mid-west Wales, 26-year-old Huw Richards is known chiefly for his YouTube channel, where he’s celebrated by Gen Z-minded gardeners for his edible, sustainable, egalitarian approaches to home growing. An impassioned advocate of permaculture, he’s ratcheted up over 85 million views – a sure sign that we’re all aboard for his wildlife-friendly, low-impact practices and inspiring ethical gardening communities. Want to know more? You can snap up all four of his books too: Veg in One Bed, Grow Food For Free, The Vegetable Grower's Handbook, and The Self-Sufficiency Garden. Does he ever sleep?


Hugo Bugg (@hugobugg)





At just 27, Hugo Bugg scooped a Chelsea Flower Show gold medal for his dynamic rainwater garden, which replicated nature in how it copes with storm water. Eleven years on, he goes from strength to strength, co-running Harris Bugg Studio with Charlotte Harris and using bold storytelling through planting to captivate the gardening world. Cheslea is still an avowed fan too, with the studio’s latest Gold awarded in 2023 for their show garden for charity Horatio’s Garden. His design work bridges visual art and horticulture, and his Instagram mirrors that fresh, artistic flair.


Charlie McCormick (@mccormickcharlie)





Charlie McCormick, one half of surely design’s most achingly chic couple with his partner Ben Pentreath, is one of the brightest stars of this new generation. He doesn’t post very often, which makes the images he does share all the more catnip-like for his keen disciples – and now that he has swapped his heavenly Dorset cottage garden for the sublimely wild Orkney, we are on tenterhooks to see what he makes of this new, more rugged landscape.


Alfie Nickerson (@burntfenflowers)





Alfie Nickerson, once a London-based gardener and occasional model, now runs Burnt Fen Flowers on the Norfolk Broads, one of the UK’s trendiest biodynamic flower farms. His dreamy arrangements of dahlias, tulips, peonies, and more are social-media catnip, pairing bucolic beauty with hard-won rural authenticity. He plants 35,000 bulbs and sows 20,000 seeds annually, all grown biodynamically with biodiversity and wildlife at the heart of the process. Simply, every single image is a joy.