Westwing: The Online Store For Interior & Home Décor

Westwing was founded in 2011 by Delia Lachance and four co-founders, conceived as a "curated shoppable magazine" for home and living inspiration. I was surprised not to have come across this website previously, until only last week while searching online for outdoor cushions. Lachance previously edited ELLE and ELLE Decoration Germany, where she struggled to find a platform selling beautiful, affordable home products online, so she launched Westwing at just twenty-six years old with co-founders Stefan Smalla, Tim Schäfer, Matthias Siepe and Georg Biersack.



The brand began as a members-only shopping club, later adding WestwingNow in 2015 as a permanently accessible shop alongside it. Growth was rapid and Westwing floated on the stock exchange in October 2018, and by 2022 reported €431 million in revenue across eleven countries, with around 1,900 employees. A major rebrand merged the two platforms and introduced the 'Live Beautiful' identity.



The UK was formally welcomed into Westwing's shopping experience as part of more recent international expansion. Westwing.co.uk now offers free delivery over £50, free returns, a 10-year warranty on Westwing Collection furniture, and a free 360° interior design consultation, backed by a dedicated UK customer service line.



The site spans furniture , outdoor, lighting, , tableware, rugs, kids' items and gifts, plus the own-brand Westwing Collection.

Homestories

Westwing's 'Homestories' content tours profile celebrity homes as shoppable inspiration. Past collaborators include Ed Westwick, Tess Ward, ?lkay Gündo?an and Lukas Podolski, while the UK site currently features supermodel Anja Rubik in a dedicated shoppable homestory.