High upfront costs, fear of buyer’s remorse, and an often intimidating marketplace are perhaps some of the reasons why investing in art is not for everyone. Stephanie Crosland-Goss, who previously led art acquisitions for the Tate galleries, and headed-up collection consultancy at the British Museum, developed the idea for Interrupted Art through the pandemic.
A London-based subscription service to change the way people can access, explore and collect original art, the business allows members to enjoy and swap pieces in their homes. All the members need is a space that is 100cm by 100cm and a single nail or hook.
Every ten weeks, members receive a curated original artwork to live with in their home, along with information about the artist and their work. This gives members the opportunity to experience the artwork in their own space and to learn more about the artist and their practice.
The chosen piece is hand-delivered and hung by the Interrupted Art team, who dedicate the time to introduce members to the new artwork and artist’s practice.
They have a consultation with members when they first join by email or phone to understand what their preferences are and to see which of the Interrupted Art artists they absolutely love.
There is no pressure to buy but if a member falls in love with the artwork, they have the option to purchase it after the 10 weeks.
The 10-week rotation allows members to explore their artistic tastes, styles and preferences in the comfort of their own homes with no expectation of a purchase, but it also gives them the opportunity to refresh entire spaces.
For a £66 a month subscription fee you can have artworks worth up to £5,000 in your home.
Members also have access to a podcast, quarterly events and, perhaps the biggest draw of all, a personal curator.
Plans to expand are to target cities rather than a blanket nationwide roll-out because the events are such a key part of what Crosland-Goss is doing and the art community she is trying to build.
Anna investigates this London-based subscription service that is changing the way people can access, explore and collect original art.
By
Anna Bance
·
Updated May 2024
Anna is the co-founder of Girls Meets Dress and a contributing editor to the GWG. She expertly guides us round the most covetable online fashion.