“The new Scandi style embraces a medley of folksy heritage alongside pops of bright colour, cosy cabin chic, the resurgence of pattern and the use of primary colours that are lifted and lightened by cool undertones.
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It isn’t, in fact, anything new. Much of it goes back to traditional Scandi design, embracing a medley of its folksy heritage alongside pops of bright colour, cosy cabin chic, the resurgence of pattern and the use of primary colours that are lifted and lightened by cool undertones. Texture, too, is a key feature of this new take, of which the reigning queen of Scandi design, Beata Heuman, is the arbiter-in-chief. It is all about layering in warmth, fun and playfulness, and these are some of the ways to get the look.