The Christmas Food Buys Everyone Will Be Talking About (& Scrambling For)

Every year, around mid-October, the supermarket Christmas previews begin – with them, we dip our first toes in the festive waters. There’s a lot to get the taste buds going this year, so we’ve trawled the aisles (and the tasting tables) to bring you the edited highlights that really deliver on flavour, finesse, and the odd touch of festive theatre. Consider this your shortcut to Christmas feasting without breaking a sweat – thus giving the designated cook time to actually join guests in the merry-making.

Main image: M&S

Five Top Tips for Christmas Food Buying

Shop Early, Freeze Smart

The good stuff goes early. Stock up on your favourite party bites and freeze them – your future self will thank you.

Mix High with Low

Pair a supermarket canapé with a homemade dip, or add your own garnish to elevate a shop-bought pud. It’s about illusion, not martyrdom.

Keep An Eye On The Indies

Supermarkets are raising their game, but smaller online producers often outshine them on flavour. Combine the two for a killer Christmas table.

Don’t Fear The Own Brand

We are living through a cost of living crisis. Is it any wonder that store labels have become the insider’s choice? Many are made by the same producers as the ‘posh’ stuff, just without the markup.

Plan the Showstopper

You only need one moment of glory. Choose your centrepiece wisely and let the trimmings follow.