In today’s busy world, frozen ready meals are in sturdy growth, as shoppers turn to affordable alternatives to dinners out of home. Finding healthy food that combines flavour, ethics and convenience can be challenging. Thankfully, Sam and Elliot Day, the founders of FieldGoods are on a mission to provide thoughtfully-produced ready meals. Two food obsessed brothers who left Devon for the big city. Elliot trained as a chef in London and Tokyo, and Sam studied Sustainable Agriculture at Newcastle University. After three years of running a restaurant, in spring 2020 while locked down at home on the family farm, an idea started to come to life. With an abundance of time and local produce on their hands, they made the most of the situation and started cooking the comfort food that many people don’t have the time to cook in our busy lives.
Meal delivery services are particularly popular and useful for specific moments in life, when your last priority at the end of the day is feeding yourself. New parents, a new job, the elderly, someone with a partner on holiday or in hospital. A bundle of meals to keep on standby in the freezer is a lifesaver and gifting them to somebody is a wonderful idea and something I often do.
The ‘farm to fork’ brand has a wide portfolio of distributors and stockists include Fortnum & Mason, Partridges London, Daylesford Organic and Darts Farm.
Mains to choose from include classics such as Beef bourguignon, Cauliflower Butter Massala, Tarragon Chicken, Lamb & Apricot Tagine, Shepherd's pie, Spanish chorizo chicken and a Goan fish curry, with several of the meals being Great Taste Award-winning. Sides can be Miso Butter Hispi Cabbage and Hasselback Potatoes, and pudding’s are Melt in the Middle Chocolate Brownie, and Sticky Toffee, Apple & Blackberry Crumble.
The brand’s beef is grass-fed and natively bred, and its chicken and pork are 100% free-range. For fish dishes, it favours trout and coley over more heavily fished species such as cod, haddock and plaice. All packaging is either home-compostable or recyclable, while FieldGoods’ HQ uses green energy from 100% renewable or carbon offset sources, including solar energy. After two orders, you can collect and return liners and cool blocks for FieldGoods to reuse, by scanning a QR code for a free shipping label.
Anna delights in finding ready meals that are as delicious as they are nutritious.
By
Anna Bance
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Published June 2024
Anna is the co-founder of Girls Meets Dress and a contributing editor to The Guide. She expertly guides us round the most covetable online fashion.