The concept of Purely Diamonds is very simple in that the company sells jewellery directly to the public at greatly reduced prices by virtue of cutting out the middleman. With showrooms in both London and Manchester and a workshop based in Farringdon, a stone’s throw away from London’s Hatton Garden, all jewellery is carefully crafted to order by hand. It is from here where fine diamond and gemstone jewellery is made to order to the highest standard with a heritage of over forty years.

Spring sale - for a limited time only
Treat yourself to something sparkly in time for the summer season. We've chosen some pieces that tick our boxes and we hope you'll like them too. But hurry, the sale isn't on for long...
Cocktail rings

For diamond jewellery that makes a statement, diamond cocktail rings are just what you need. You'll find a dazzling collection of rings that come in a number of different styles, from modern to classic. This type of ring is the perfect way to dress up an outfit, giving you a polished look, not forgetting that they are eye catching too. This dress ring in platinum, £1,198.70 adds a contemporary nod to your style.
Diamond bracelets

A diamond bracelet is another accessory that makes you stand out. Discreet and elegant, they're suitable to wear whether you're having a dress down day or attending a special occasion. And of course they make a perfect gift. We love tennis bracelets that come in a variety of carat weights. Made from 18 karat white gold for durability and its long lasting finish, diamond bracelets offer a sparkle like no other. Top of our wishlist is this beautiful ruby and round brilliant cut diamond bracelet in 18ct white gold (£791.50).
Diamond pendants

Everyone needs a pendant in their jewellery box whether it's a single stone or multi stone. We are big fans of Purely Diamonds' Initial diamond pendant with chain. (£707.30 ) that hangs beautifully around your neck.
Diamond earrings

Dress up or dress down, you'll find a range of stunning earrings from single stone earrings to those with a diamond surround. Designed to work for a range of budgets, these diamond earring are available in various carat weights with a full range of diamond colours and clarities to choose from. These brilliant cut diamond double huggie earrings in 18ct white gold (£538) are in a claw setting, with the diamonds weighing a total of 0.08ct.
Gemstone jewellery

Add some colour to your collection with a piece of gemstone jewellery. Choose from sapphire, ruby, emerald and tanzanite stones set alongside diamonds to give them that extra sparkle. We love the colour of this peridot & diamond halo ring in 18ct white gold (£729.90).