Byan was founded in 2018 by Andrea Moragues, a former interiors architect. While living in India, where her husband was posted for work, she was inspired by its markets and fabrics, and worked with local tailors on her first garments. She began making blazers as a hobby in 2017 after finding nothing she liked. On returning to Spain she chose to build a brand rather than go back to architecture.
Byan’s first shop opened in 2024 on Calle Claudio Coello in Madrid, alongside its first runway show. A three-month pop-up on Henrietta Street, Covent Garden, followed in November 2025 and its success led to the King’s Road store.
The blazer is Byan’s hero product with American-cut tailoring with velvet lapels, mixing masculine patterns with feminine details. I love the Windsor which would be a wardrobe forever piece.
For me the star product has to be their long coats. Checked options include the Rivoli and Belgravia with the Soho perhaps my no 1 for every day. A soft wool-blend fabric in a brushed green and navy checked pattern, this coat combines warmth and texture and is perfect over jeans.
Princess Eugenie of York wore Byan’s Laurence cape coat to the Sandringham Christmas Service in 2025. Moragues said she would love to see Queen Letizia and The Princess of Wales in the brand. This season they stock the Bastille Cape coat, which is another head turner.
So what is next for this new London edition to the high street? I am sure we will be hearing a lot more. About 60% of online turnover now comes from abroad, mainly the US, UK and Italy. Byan expects international sales to overtake Spanish sales this year and wider European expansion is planned. The brand plan to keep production in small Spanish workshops as the brand grows.
Byan, 149 King’s Road, Chelsea, London