15 Pieces That Prove Barbour’s New Season Is Nailing Style & Substance

When a woman lost her sixteen-year-old jacket to the incoming tide – left momentarily on an oyster farm trestle – she surely presumed it gone forever. And yet, several tides later, she spotted it over a mile down the coast, battered but unbowed. The sea had stripped the wax, but otherwise? Just the honest wear of sixteen good years. The jacket was a Barbour, naturally – returned to the mothership for reproofing, it’s now happily back in active service.



It’s the sort of story that defines the brand’s heritage-meets-hardiness enduring appeal. Founded in 1894 in South Shields, Barbour is the British marque that has earned cult status not through trend-chasing, but through its relentless commitment to quality and character. And yet, it’s no stranger to reinvention either thanks to frequent fashion-forward collaborations (from GANNI’s third season to Alexa Chung’s Creative Director role for her eponymous The Edit by Alex Chung), its place in the modern wardrobe feels as assured. This season is no exception.