In the eternal whirl of festive prep, the great question of our age is no longer when to put the tree up (hands up fellow Dec 1 crew), nor even how many advent calendars an adult may reasonably possess (#sorrynotsorry). No, the query consuming Pinterest boards is this: what, pray, is your Christmas aesthetic?



Now, if your modus operandum is to simply blow the dust of the motley crew of decorations you’ve been busting out decade after decade, that is a completely respectable choice. But for those still in the process of amassing their festive collection or, indeed, who simply like to breathe new life into theirs with every year, ask yourself this: Do you skew minimalist Nordic? Chaotic maximalist? Or, as is trending, will dark academia consume your heart, or even – and yes this is genuinely a thing – mushroomcore?

In 2025, the festive moodboard is a broad church – and we say, just so long as it ignites comfort and joy when reclining at home with a mug of something mulled, go with what you like. Below, we chart the reigning aesthetics of the season for ideas to mine.